Rachel Sze Sin Leow

Department: Innovation Management - Coaching innovation teams on Design Thinking and Lean Startup Methodologies - Planning and facilitation of Sprints and Workshops - Setup of internal innovation lab and strategic innovation processes (e.g. portfolio evaluation, metered funding and innovation accounting)

Department: Strategic Development & Consulting - Corporate & Strategy Development - M&A and Change Management - Global Coordination of Strategic Initiatives (Focus area: E-Commerce)

Innovation: Mobile Payment Solutions (PAYSMART) Social Media Management, Online Marketing (SEO & SEA), Mobile Marketing, Analytics and Design (Web/App/UX)

Thesis topic on Marketing Automation: Customer relationship management (CRM) as a competitive advantage: an implementation proposal for JustBook. Project Management: Developed and implemented an automated mobile customer relationship system. CRM: Developed newsletters and marketing campaigns (Email and Mobile), and analyzed campaigns performance.

Brands: Oreo (Biscuits), Toblerone (Chocolate), Chipsmore (Biscuits), Lurve (Snack). Brand Management: Development of brand strategy, monitoring and analysis of business and brand health using qualitative and quantitative data. Project Management: Led and executed marketing plans and campaigns with internal teams, advertising and media agencies; including day-to-day budget management. Innovation: Identifying consumer needs and evaluating market trends, development of products with R&D, packaging suppliers.

Business profitable in 3 months, self-sustainable in 1 year, sold business 2 years later. Responsibilities including setting up business systems (credit card payment, shopping cart, shipping, accounting); sourcing and buying of products and packaging; planning and executing marketing activities on limited budget; customer service; business development with partners

Review the robustness of the Malaysian banking policies and guidelines. Profile Boards of Directors of financial institutions and assist in the development of corporate governance training programs.

Thesis: Customer relationship management (CRM) as a competitive advantage: an implementation proposal for JustBook. Consultancy: Product development for an Alumni-based online platform; Company: Matoma Internet Consulting GmbH

Physics, Chemistry, Math