Ronald Martin

Bayer sold the Diabetes Care division in 2016, now Ascensia. Develop and promote diabetes devices and consumables. Products are reimbursed via Rx or sold OTC depending on disease status and country, demanding distinct yet aligned professional and DTC marketing strategies to drive targeted patient choice reinforced by doctor, nurse educator and pharmacist recommendations. Franchise Team Leader for all core brands. Lead Global Digital Marketing and Medical Communications teams along with Brand team

Lead team of Global Brand/Product managers. Implemented new campaign development process in collaboration with key country/region stakeholders to launch 1st entry into wireless devices and mHealth apps, ultimately driving CONTOUR® NEXT to #1 global market share position.

Lead team of 9 to establish strategic and tactical direction for 30 countries. Analyzed trends in 40 other “pre-emerging” countries to prioritize and target expansion investments and go-to-market strategy.

Led cross-functional teams to develop launch campaigns for new products worldwide. Directed Voice of Customer research and analysis to drive product development specs, claims and messaging for both patient and professional channels.

Organized and led cross-functional and multi-country team to develop brand, positioning and compelling B2B and B2C messaging for global launch. Leveraged launch management skills in short term assignment as the Netherlands Head of Marketing.

•Lead team of 5 to drive pharmacist recommendations with innovative messaging campaigns and detailing •Developed innovative product bundling and compelling value propositions for premium products in cost driven LTC Point of Care contracts