Saksham Garg

• Demand-Gen & Performance Marketing: Designed multi-channel acquisition across Paid Search, Paid Social, and Network channels; reached baseline in 7 weeks, achieving €271 MQL CPL and 45–50% MQL→SQL CVR • Revenue Architecture & Governance: Owned lead-to-cash design including lifecycle stages, qualification logic, opportunity governance, forecasting methodology, and reporting standards; ensured data integrity for leadership decision-making • Forecasting & Decision Intelligence: Built cohort-based funnel mo

• Growth Impact: Scaled B2B customer base to 3,000+ companies; marketing-driven pipeline contributed ~50% of lifetime revenue • Revenue System Ownership: Designed closed-loop funnel architecture, lifecycle stages, scoring frameworks, routing, and nurture logic; enforced governance across Marketing and Sales • Demand-Gen & Performance Marketing: Drove high-intent pipeline across LinkedIn (€150–230 CPL, 70–80% SQL share), Google Ads (~65% SQL share, ~45% CPL reduction), and Outbrain/GDN (1–1.3% CTR, 2–3× be

• Revenue & Funnel Support: Supported early CRM setup, lifecycle tracking, and lead handover logic between Marketing and Sales; contributed to improving lead quality and sales prioritization • Reporting & Data Hygiene: Assisted with funnel reporting, campaign performance tracking, and data preparation for leadership reviews; developed early understanding of pipeline health and conversion bottlenecks • Sales Enablement: Built sales and marketing assets (pitches, one-pagers, newsletters, event materials) us

• CRM & Revenue Operations: Implemented and managed HubSpot CRM for lead tracking, lifecycle stages, and remarketing workflows; enabled structured handover between Marketing and Sales • Lifecycle & Funnel Management: Designed basic funnel tracking and reporting to monitor Prospect → Customer conversion (~3% CVR) and pipeline progress over time • Sales Campaign Execution: Planned and executed B2B sales campaigns, achieving ~3% Prospect→Customer conversion rate across a 6-month period • Reporting & Plannin

Bachelor´s Thesis: Mergers and Acquisition