Samira Näf

• Management of high-impact inbound and outbound lead generation campaigns • Strategic pipeline development and acceleration across EMEA • Cultivation of executive relationships to drive enterprise sales progression • Application of product and market expertise to position enterprise-grade database solutions

• End-to-end development, optimization, and expansion of new products for the Kuoni brand • Stakeholder management and market analysis • Marketing and communication strategies

• Responsibility for market planning, product portfolio, and analyzing market trends • Implementation of pricing strategies, product optimization, and sales promotion measures • Consistently exceeded sales and revenue targets by 5-8% • Conducted project management, sales & systems training, and product presentations

• Active sales of the product range, including consulting and management of key accounts • Award for outstanding quality assurance in customer service and excellent customer orientation (2019) • Achievement of a 5% increase in revenue despite company sale and extensive restructuring with mass layoffs (2018)

• Active sale of the product range, including consulting and management of B2B and B2C clients, creation of customized quotes, and handling of complaints • Acquisition of new customers and client relationship management

• Vocational Education and Training in Business Administration with Baccalaureate Degree while working at Kuoni Travel Switzerland

• Strategic integrated communication and brand management • Strategic & operative marketing and stakeholder communication • Data-based business communication, investor relations and business administration • Digital marketing tools & channels, content creation and business communication

• Federal Diploma of Vocational Education and Training Business Administration • Baccalaureate Degree in Business Adminstration