Sanjoy Dev

Pricing and Market Intelligence EMEA • Price analysis, customer evaluation and recommendation • Price monitoring, margin and risk analysis • Commodities price trend and impact analysis • Pricing data management and reporting • Data source identification, collection, and analysis • Player mapping in various business categories • Market development forecast

• International business and sales management • Managed marketing operation in several markets in Southeast Asia and East Africa • Managed projects on the strategic alliance with MNCs • Managed Rx and OTC brands and Key Accounts • Product branding using different marketing strategies (ATL, BTL, TTL); new product launching

• Market analysis, new markets entry and ensuring growth in existing portfolio • Ensuring sales target achievement through strategic marketing and sales support • Developing business forecast, sales and marketing plan, and monthly work plan for assigned markets • Participating and representing the organization in international events/trade fairs

• Market analysis and new product launching in different overseas markets • Product branding (Rx and OTC) and marketing activities in different overseas markets • Product pricing and price optimization • Ensuring logistic support, product availability, sales support activities • Coordinating in cross-functional projects

• Managing brands (Rx and OTC) for the assigned portfolio • Preparing annual business forecast and budget, developing the marketing plan and monthly work plan • Cross-functional activities and special projects as assigned by the management • Corporate communication

• Creating marketing materials, conducting promotional events, sales analysis • Conducting market visits at customer points (Doctor and Pharmacy) to gather practical market experience and transfer the knowledge into marketing activities • Market research and facilitating new product launch, sales force training • Tracking & monitoring competitors’ marketing activity, reporting; developing and implementing tactical response • Coordinating in corporate events

• Assisting in developing optimum marketing mix for products of different categories • Gathering knowledge on pharmaceutical product and marketing dynamics • Understanding pharmaceutical business