Sanne van Egmond

At Techionista Academy, we strive to increase gender diversity in the IT sector through empowering women with education. Here, I have set up and continue to maintain a program that has already supported over 200 talented women in their career development and during their job search. From finding and working together with the best trainers, to updating the training materials to meet the latest industry trends, to supporting the students during the learning process, no day is the same.

• Provided comprehensive mapping of key global foundations and grant making organizations, their funding priorities and the UNFCCC’s eligibility and position to approach them. • Prepared partnership proposals for qualified leads, outlining the ways in which a mutually beneficial partnership could be established. • Assisted in the development of new communications materials, such as the partnership brochures for private sector partnerships and the new partnerships webpage on www.unfccc.int.

• Conducted market research with Hotjar • Planned and executed seasonal campaigns • Managed influencer marketing • Created email automations and newsletter content • Optimized web contented for Search Engines (SEO) • Analysed and reported on marketing performance using Google Analytics

I believe that anybody, with the right mindset and devotion, can learn anything. This is what I like to teach my students when I guide them through their mathematics, English, Dutch, German or history homework.

Reaching one's target group effectively and efficiently is the goal of each communication outing. This requires clear objectives and great planning, in other words, a communication plan needs to be made. As a junior consultant, I did this for de Nationale Hoorstichting, a Dutch NGO that strives to reduce preventable hearing damage. The aim of this project was to create an (external) communication plan to get the target audience to take measures to prevent further damage by regularly checking their hearing.

Selling over 10 million different products, bol.com is a big player in the Dutch and Belgian e-commerce market. During my time here, I experienced this dynamic and innovative company first hand. Here I had to find innovative ways to reach a wider audience and to actively engage this audience. Additionally, I was generating more traffic and awareness to the books section of bol.com, through applying marketing strategies, I organized events and maintained the social media platforms such as the blog.

Consumer Behavior, External Communication, CSR, and Online Marketing.