Thomas Berger

Are you looking for a problem-solver who works well with others, is highly flexible and driven by passion for your business? I combine business-, strategic-, marketing-, and technical expertise in one person. These unique capabilities make me a perfect advisor for complex strategic projects, covering many business areas. I advise executives world-wide in various industry sectors.

• Market assessment (analysis of mobile end-user needs, analysis of telecom operator needs) • Steering of product development, creation of CEM-portfolio (Customer Experience Management) • Development and implementation of Marketing & Messaging Strategy (B2B campaigns, LinkedIn, Twitter, ...) • Leading 100+ workshops with executives of European telecom operators, discussing strategies to maximize profitability by increasing the end-user’s loyalty.

Generate sales leads with Belgian telecom operators. Advise senior management of Belgian telecom operators about new emerging market trends, and help them build competitive and differentiating strategies.

Development and execution of a strategic account plan for Belgacom/Proximus: Follow closely all movements of Belgacom, its inquiries to Alcatel-Lucent, its RFQ’s, its financial performance, and competitor’s offers. Ensure that all information given to Belgacom (in meetings, brochures, papers, RFQ-answers, etc) are consistent, and in the best interest of Belgacom as well as of Alcatel-Lucent.

Objective: Development, documentation and communication of Alcatel-Lucent’s “Triple-Play-Strategy” on a global level. Approach & Solution: Generate target messaging and strategic marketing plan through market assessment & segmentation. From the available technical documentation of all products involved in a Triple-Play Architecture (xDSL, Ethernet Aggregation, AAA, …), a consistent set of marketing- and sales package has been developed for use on global level.

• Market research and forecasting • Development of business cases • Cost improvement programs • Technology evaluation and quantification of feature requests • Presenting Alcatel-Lucent’s products and strategy to customers, as well as at conferences and exhibitions worldwide • Evaluation of potential acquisitions (e.g. “Timetra Networks”)

• Translate marketing requirements of Alcatel-Lucent’s customer SingTel (Singapore Telecom) to technical features, plan and follow-up of technical development, testing and implementation into SingTel’s PSTN.

• Monitoring DT’s PSTN networks, as well as PABXs of DT’s enterprise customers • Run regular system tests • Identify and solve system errors

- in cooperation with Alcatel University - evening and residential classes

- in cooperation with Kellogg Graduate School of Management - evening and residential classes

Postgraduate studies