Sayani Banerjee

Lead the E-Commerce business for the brands Mio Amore & Winkies Responsible for Marketing & promotion of the brand's D2C website www.mioamoreshop.com Social media Content Planning (Facebook, Instagram & YouTube) Digital Films, Influencer Led Marketing Campaigns LinkedIn Strategy Strategies to drive customer acquisition and conversions to the brands' e-commerce channels utilizing Social media communication, Content marketing, Native content, SEO, SEAEmail marketing, and Marketing Automation.

Business Owner for the company's D2C venture www.teasfromindia.com. Planned, strategized, and developed an intuitive (D2C) Website Defined the brand architecture and brand identity, positioning, and unique selling propositions Developed a comprehensive Digital marketing-based communication strategy to launch & promote Teas from India. Brand Communication, Social Media Content, Content Marketing, SEO, Content Promotion, Email Marketing, ATL BTL integrated events and activations, Influencer Marketing

Build the brand Tata Coffee Sonnets and lead the brand's GT brand Strategy Designed and developed D2C website: www.tatacoffeesonnets.com on Shopify Social media, Digital Marketing Strategy, Content Marketing Strategy & Execution Brand Proposition, Brand Architecture and tag lines for brands Brand Communication Strategy - Online - Offline Integrated Campaigns Strategized and executed a 360-degree marketing plan to ensure visibility and offtake of product.