Dr. Serena Moffa

• Brainstorming, designing and developing new ideas for optimizing internal processes, benefits for clients and launching new products of Bank Austria • Cooperation with external stakeholders, experts, events, universities, start ups of the Viennese's scene • The position is on voluntary basis in our extra time

• Ad hoc analysis & reports for performance review of products, customer behavior & marketing activities of the digital channels • Identifying opportunities for onsite optimization that increase conversions • Business requirements for various projects • Set up of tracking strategies via TagManager of customer behavior, lead generation, clicks, events, pixels and ad hoch tracking GDPR compliant • Set up of tracking of Google Ads & Display campaigns and conversion pixels Tools: Adobe Analytics & TagCommander

• Responsible for planning, execution and communication of all SEO aspects for different clients • Planning and consulting about relaunches: Seo-friendly structure, redirects, UX optimization, content • SEO audit, & analysis, keywords, content & structure analysis, topic and UX optimization, traffic & data analysis, quarterly reports • Monitoring of optimizations, traffic growth, ranking and errors • Proactive communication with clients • Tracking Setup and tracking concept for data analysis

• Leading and motivation of the online department | Quality management and quality control • Coordination of ideas and online marketing for bahnhit.de (travel eCommerce) • Responsible for all online marketing activities: CMS, SEO, SEA, retargeting, newsletter, affiliates • Web Analysis: monitoring and reporting of relevant online KPI, market, concurrent, and trend analysis • Coordination and control of the Booking- and Ticketsystem, affiliate channels, onlineshop (TOMAS bookingsystem)

• Qualitative and quantative analysis of websites with SEO Tools (Sistrix, SEOlytics, Ahrefs, SEMrush) • SEO consulting and analysis | Research of data and contents • Link Building (Italian, German, UK&US markets) sectors: tourism, deals, fashion, leisure • Blogger relation and negotiation • Content writing for franziotiamo.it

• Trade promotion Italy-Germany on behalf of the German economics ministry, sectors: tourism, food, luxury, events, jewellery • Organized Italian presence at German fairs&meetings (emails, cold calling, networking, negotiation, support) • Organized itineraries for tourism promotion of Italy to German Tour Operators • Research and Market Analysis • Carried out statistics analysis of the German market for Business Plan • Scripted articles for the official Blog of the Chamber of Commerce