Shahirah Ibrahim

Owned product backlog, roadmap execution, and sprint delivery, while also contributing to UX/UI design and workflow definition. Worked closely with engineering, design, and stakeholders to translate business and operational needs into user stories, acceptance criteria, and release scopes. Led Agile planning and refinement, drove iterative replacement of legacy workflows, and supported data integrity and operational efficiency across systems.

Transitioned into UX/UI design and later into AI product design, focusing on workflow clarity, usability, and data-informed iteration. Designed end-to-end experiences across research, prototyping, and UI execution. Expanded into AI product design with a focus on human-AI interaction, trust-building UX, and decision-support interfaces.

Worked on an enterprise SaaS platform, translating complex analytics and system data into clear, usable dashboards for B2B users. Collaborated closely with product and engineering teams to align UX decisions with product goals, user needs, and technical constraints.

Planned and executed in-store initiatives across flagship retail locations, balancing brand objectives, operational constraints, and customer behavior. Partnered with regional teams to implement changes and evaluated post-rollout performance to inform future initiatives.

Defined content priorities using performance and audience data, working with marketing and CRM teams to test and scale high-performing content. Supported audience growth through data-informed experimentation and continuous iteration.