Sheryl Bagga

COVID-19 pushed many businesses to invest in their digital channels for the first time. However, small and micro-businesses still face challenges in starting or growing their digital presence. Having worked extensively with e-commerce shop solutions, websites, and social media platforms, I provide e-commerce support to small businesses.

Leading product strategy & vision of SaaS E-Commerce platforms including strategic alignment of product development & roadmap prioritization. Conducting market, ecosystem & competitive assessments, research for whitepapers, product workshops & hackathons. Building product positioning, adoption & expansion with go-to-market planning and communication toolkits. Crafting product storylines & demos based on customer lifecycle journeys & market segmentation.

Designing and building digital products and personalized experiences for customers in the moments that matter to them, ultimately driving digital channel adoption of self-serve solutions. Established a framework for identifying key customer micro-moments using design thinking, key consumer attributes, & insights.

Driving digital adoption (downloads and logins) for mobile. Acquisition and retention of customers through Performance Marketing, Social, and CRM campaigns. Leading communications of customer enhancements through multi-channel campaigns & TV ads.

Preparing and delivering social media content to students in the digital marketing program. Concepts and learnings are applied in a campaign for an existing business.

Developing performance digital, consumer insight mining, & media analytics by: -Developed KPI Measurement Framework & defined success metrics for marketing campaigns; trained team to leverage data for insights & inform marketing comms strategies -Maximized daily consumer intent & evolved programmatic, SEM, performance social, direct display media -Developed reporting structure & optimization process for consistent & effective campaign analysis - Strengthen ad/market research with research partners

Social media strategy & campaigns incl. annual strategy, paid social, device launches e.g. iPhone 6, social media & newsroom lead for customer satisfaction campaign #ExpectMore, OTL campaign lead for award-winning campaign #KeepItInYourPants Head of Social Listening & Analytics driving social analytics & measurement, listening, & implementing advanced reporting structures Creative content planning & development for social media channels & training Community Managers to monitor & moderate channels

Clients: Dove, Magnum Ice Cream, Ben & Jerry's & IBM -Building social media strategy plans for major ad campaigns. Managing creative content process & creative briefing -Community management, moderation & crisis response on social media -Managing blogger/influencer programs to amplify word-of-mouth -Social analytics lead: platform & engagement metrics, competitive reviews & campaign reports -Ensuring smooth project flow: day-to-day client servicing & liaising with inter-agency, legal & global teams

Temporary, short-term position to develop and execute SEM campaigns for a variety of small & medium size clients in the consumer, technology, auto, financial and health industries.

-Social Media: Driving awareness, fan conversion & engagement through social media strategies including activation, content development & community management across social platforms -SEM/SEO: Developed & executed brand awareness programs for leading Canadian brands -Social Listening & Influencer Research: Conducted Blogger research, visibility audits & social listening -Campaign Media Planning & Project Management to ensure client satisfaction & smooth campaign delivery

Part-time position during NYU program: -In charge of driving traffic from online platforms to Saavn.com to increase site usage and new members. -Managed and enhanced Saavn’s YouTube channel presence -Built & implemented the company’s SEM strategy -Controlled Saavn’s presence on Facebook through Self-Serve Facebook Advertising -Weekly reports on valuable metrics with a monthly analysis

Products: Sympatico / MSN Music Store & Bell Video Store -Market research/customer insight and analysis for product strategy and roadmap -Drove SEO/SEM strategy for Music & Video Store -Planned and administered marketing campaigns for the Music Store: digital ad campaigns, SEM, partner sponsorships, contests, and theme-based promotions -Management of a monthly digital content newsletter for Music Store subscribers -Launch activities for the Bell Video Store through various mediums

Professional post-graduate program "focusing on helping marketers build and sustain successful, integrated digital media marketing programs”. Courses completed: Digital Strategy, Web Analytics, Introductory & Advanced Search Engine Marketing, New Media & Influence-Based Marketing: Blogs to Buzz.

Specialized Marketing courses include: Introductory Marketing, E-marketing, Advertising & Communications, Marketing Strategy, Consumer Behaviour, International Marketing, Product Management, Marketing Research I, and Applied Marketing Management