Silvana Gaebler

Balancenavigator - balance your life! Addressing people of #Generation Golf to find true life purpose - for all facets of their life challenges - you get my experience as controller, marketer and alternative practitioner - you get your personal #TimeWaver (Business & Medical) analysis & optimization - you get support, tools, exercises and my full attention & authenticity

Ent-wicklung, Implementation/ Spezialisierung von 360° Marketing Strategien für Events, DACH ( CIO, Automotive, Public) Consulting interner, intern. Marketingteams und Agenturen zu digitalen Strategien, Tools und Prozessen -> schnellere, effektivere Umsetzung, bessere Kommunikation

Focus on digital Lead Generation- results within top 10 of global Cloud campaigns, 360°strategic on/ off activities, Project team of key critical Flagship event, DACH; Neugewinnung old economy/ start-up, Geschäftsanbahnung

responsible to communicate, push and roll out marketing campaigns and gap closing activities, coordination of the 2 Partnership Solution Center managers, channel teams as well as with the central marketing team, involved agencies and stake holders of different departments, strategic planning of marketing activities for BPs, MSPs, Co-Marketing and Joint Marketing activities, innovative CIO events (design thinking) hiring, consulting of students.

Responsible to manage marketing activities within the East German territory in conversation with the sales team, central mid market team, BPs, MSPs, agencies. Acquire and invite BPs to use central agency marketing campaigns and to participate at local events. Present marketing targets and results, evaluate further strategy in sense with Partnership Solution Center Manager for East territory. Communication and exchange within various sales and marketing teams to work out best practices.

Interaction with all MM parties (e.g. Sales, Territory Market Managers, Channel, agencies) to push global and local strategies into market and support generation of revenue pipeline, Campaigns including mobility (APP), digital (QR-Codes), nurturing, E-Mailing, tele, advertising, events with the goal of lead generation, focus on Cloud, BAO, Smarter Commerce, Infrastructure/ Security offerings, Unica Teacher for German Marketing Team, Member of Unica Tiger Team

Coordination and Managing of MM campaigns (digital, tele, print, territory support) within the MM Framework guidelines, Support of BPs with collateral campaigns, adaption and management of WW mid market comprehensive campaigns, public campaigns (engergy sector), competitive campaigns to different customers and white spaces, SAP campaigns (e.g. creation of CD with all SAP job roles and products)

Development, implementation and managment of Healthcare & Lifesciences marketing strategies in Germany, interaction with sales teams and agencies, analysing and reporting of results and learnings Team award from WW Healthcare & Lifesciences Manager, 2005

Development, implementation, processing and managing, analysing and reporting of comprehensive marketing campaigns/ strategies (print, tele, advertising, events, web, e-mailing, brochures) for SWG (e.g. Data, Informix, Tivoli, Lotus, WebSphere, Linux) Defining of marketing strategies, target groups, market models and buying behavior in teaming with sales and agencies

Business cases, webportals, e-mailings and marketing campaigns for key accounts (Gold Service), development, managment and implementation of comprehensive marketing campaigns for storage, PLM Catia, industrial segments, interaction with sales teams and various agencies as well as international counterparts, analysing and reporting of results and learnings

Controller for SWG projects in Boeblingen Development Lab, capital expenses, salary expenses, overhead and headcount planning. Capturing, analysing and presentation of financial data, e.g. forecasts, plans in strategic meetings and international calls. Requesting budgets and reviewing and approving budget requests.

Marketing/Vertrieb, Businessplan, Steuern, Recht, Finanzierung/ Förderung

Prozessbegleitung, Hypnotherapie (M.Erickson) und Gesprächstherapie (Rogers)

Umwelt-, Qualitäts-, Projekt- und Marketing Management, Europ. und intern. Wirtschaftsbeziehungen, Arbeitsrecht, ACCESS, EXCEL, SAP R/3 Kommunikationstraining, Rhetorik, Präsentation und Moderationstechnik, Verhandlungsführung, Konfliktmanagement, Selbst und Teammanagement

International Business, Entrepreneurship and New Business Development, HR Management, Organisation Theory, Scandinavian Management Diplomarbeit: Quantitative Forschungsstudie: ökonomische Effects von Science Parks, Mjärdevi Science Park, Linköping

Die Diplomarbeit wurde in Schweden / Linköping geschrieben.