Stefanie Kasper

I performed and researched my final assignment in order to complete my study program. The bachelor thesis focuses on improving TomTom’s retail communication strategy. Part of my daily tasks included coordinating the entire process of POS materials, from forecasting to the actual production to the global distribution. Managing premiums and event displays. Sales and presentation materials from posters to brochure holders were included in the production process.

I worked on several regular clients such as J&J (consumer care), Heineken (beverage) and DU (telecom); developed briefs, internal orders, followed up on several projects and was facing clients for meetings.