Steffen Dold

Product Management Heat Sensitive Substrates (wood, wooden substrates, composite materials)

Manage Viseca's payment product portfolio at all stages of its lifecycle in respect of profitability, the value proposition and strategic goals. Exemplary activities: - Business case modelling - Product positioning - Pricing

Creating and managing brand value for national and international clients by combining rigorous financial analysis with marketing analytics to ultimately drive business value. Exemplary activities: Monetary Brand Valuation, Brand Positioning, Brand Architecture, Brand Analytics

Developing and implementig an international transfer price strategy for subsidiaries - Analysing synergy potential of two companies in a specific market segment - Brand development - Product portfolio optimisation

Analyzing and evaluating domestic and foreign powder coating markets - Developing, testing and adjusting powder coats - Developing and implementing a market entry strategy

Developing, testing and adjusting coats - Statistical analyses to ensure, optimise and maintain colour accuracy - Competitive product portfolio analysis