Stephen McKeogh

•Sourced industry, sector and market analyses & forecasts. •Wrote & edited customized research reports, strategic assessments, analyses, and newsbriefs. •Fulfilled information requests from partners, senior management, and marketing teams. •Developed relationships with key industry stakeholders •Managed design & delivery of work products. •Particular industry focus on Financial Services industry (banks, insurance, etc.). •Recommended & developed deliverables for client base. •Conducted market intelli

•Provided market research, consumer insight, C.I., and information services to former Ad agency and brand management clients. •Internet research, reports, and PowerPoint presentations.

•Provided market research, marketing communications, competitive intelligence, sales analysis & support for lumbar support & automotive component manufacturer. •Monitored OEM automotive & aftermarket, aviation, RV, office furniture, & specialty vehicle markets for industry trends/developments – particularly related to seating / interiors. •Created PowerPoint presentations, wrote marketing materials, website content, etc..

•Provided market research, marketing communications, consumer insight, & competitive intelligence on North American and WW consumer & business trends to client companies, their ad agencies, branding consultants, etc.. •Applied Research & info Services skills to Account Planning needs of ad agencies. •Created briefings on demographic, business, and social trends & consumer insights for account and creative staff of agencies, and for management of client companies.