Tamar Matcharadze

developing short and long-term marketing/communication strategy; optimization and monitoring of media placements; reporting and analysis of advertising campaigns; budget planning and ROI analysis; implementing new communication channels; working closely with graphic designers on brand creatives; creating concepts for marketing campaigns; communicating with media, production and creative agencies and sale-houses; developing tender requirements for marketing service providers.

developing marketing strategy in line with company objectives; estimating marketing budget​; coordinating marketing campaigns with sales activities; distribution and publication of all marketing materials; planning and implementing promotional campaigns; responsible for brand and corporate identity; working closely with media agencies; preparing online and offline materials; evaluating the effectiveness of marketing campaigns;

liaising with TV companies/media sale-houses; negotiating agreements with channels; scheduling and buying advertising spots​; booking TV programs for sponsorships/product placements; producing placement updates throughout the campaign; monitoring the campaign process; analyzing the effectiveness of the campaign by interpreting actual data into post-buy reports; arranging PR activities on TV; composing and distributing press releases.