Tracey Barber

Responsible for global lead generation activities, including tradeshows, online advertising, email marketing, and website conversion strategies. Also responsible for ecommerce partnerships and development of sales collateral.

Managed corporate marketing and communications, overseeing six figure departmental budget and marketing assistant. Developed lead generation and branding strategies, including website, PR, social media, advertising (Google PPC and print ads), sales collateral development, e-newsletters, webinars, seminars, and tradeshows.

Managed all marketing and sales activities, including overseeing three marketing team members and the performance of 150 event organizers / sales representatives.

Advanced through a series of promotions, culminating in the management of office operations including supervising three employees and all office vendors and equipment, business systems analysis, customer service, quality control, and training. • Managed re-launch of company website and created company intranet. Edited and developed content for five electronic and hardcopy customer/prospect newsletters and designed direct mail pieces. Coordinated 40 client roundtables and employee events per year.

Provided consulting to clients, including Harvard University, Harvard Medical School, and Children’s Hospital, on environmental health and safety compliance.