Udo Ehlers

A member of the Animal Health Leadership Team driving the commercial success and profitability of the Cattle & Sheep Business Unit. The role led all commercial functions (Marketing, Sales, Key Account Management, Technical Services) across both Vet and OTC channels. Furthermore, it managed P&L, business planning, commercial operations and the portfolio. The unit had 34 staff and generated $33 million net sales.

A member of the Animal Health Leadership Team driving the commercial success and profitability of the Companion Animals Business Unit. The role focussed on the vet channel, led Sales & Key Account Management and managed Technical Services and Marketing. Furthermore, it managed the P&L, business planning, commercial operations and the portfolio. The unit had 26 staff and generated $35 million net sales.

Member of the Senior Management Team reporting to the Divisional Manager responsible for leading the Marketing and Technical Services Teams and managing Marketing strategies for Companion Animals and Cattle portfolios in the Vet channel. 6 direct reports (4 Product Managers and 2 Veterinarians).

Newly established role within Global Marketing that managed the implementation of the Global Marketing portfolio strategy with Global R&D and Business Development by providing marketing input to these functions. It was also responsible for the identification and commercial as well as strategic evaluation of new product opportunities. The role also coordinated the Pipeline Manager functions for multi-species projects.

A new position within Global Marketing to supplement the existing portfolio through the development of new products through external companies. The role identified commercially attractive development projects and partners for development, undertook commercial evaluation, set up development plans and NPVs for presentation at Steering Committees as well es established 3rd party development contracts.

The role developed and executed the global brand strategy for BIAH’s leading pet therapeutic brand Metacam®. This entailed the development and implementation of plans for branding & lifecycle management, leading global brand meetings, managing Key Opinion Leaders, presenting project plans to internal steering committees, leading cross-functional development teams and launching line extensions.

The role managed the bovine, equine and swine vaccines portfolios, including BIAH’s leading swine brand Ingelvac®. Working with countries on their marketing plans for launching existing products into new markets was as critical as identifying market and customer needs to shape the future global vaccine portfolios.

Post-Graduate program

Ökonomie, Marketing