Veronica Mercado-Witte

Conduct market research utilizing Nielsen, TNS and Synovate tools. Media buying and planning for minority or diversity markets in USA for Hispanic, African-American and Puerto Rico markets. Reported to Group Media Vice President and worked on Media Plans for top million dollar client budgets for Sears and Kmart business for Sears Holdings. Negotiated Media opportunities with top relevant Media partners for TV, Radio, Magazine and Digital. Proposed Media Plans based on clients objectives and strategies.

Multi-Cultural Media Planner for P&G (Proctor & Gamble) brands for the Hispanic/Latino, African-American and Puerto Rico markets Brands included: Pampers, Luvs, Pringles & Folgers. Attended weekly status calls with creative agency (Saatchi & Saatchi) and clients Worked alongside General Market teams to deliver cohesive Media Plans Coordinated buying efforts with Media Buying team (Media Vest-Tapestry) in Chicago, IL

Media Supervisor, Media Planner, Media Buyer Brands Included: Sprint-Nextel, Diageo (Johnnie Walker Black Label), Buchanon’s Scotch Whiskey, Heineken & Amstel Light, KOHL’s, Wendy’s, Century 21 (Real Estate), DirecTV (Satellite/Cable)

Managed printing and distribution of Forbes global magazine to Asia and Europe. Included copies from subscriber homes to hotels and newstands. Worked alongside circulation to define weekly printing estimates for global distribution.

Minor in French, Macro and Micro Economics, Business Ethics, International Economics, Cross Cultural Communications, Model United Nations, Middle East Studies, African-American Literature, Spanish for Business, Calculus, Algebra, Geology, American Government

French, Accounting, Business Law, Computers/Data Processing, English Literature, Algebra