Viktoriia Seminchenko

Defining communication and engagement strategy. Planning, executing, and delivering content aligned with the strategy across all internal media channels. Promoting internal communication in close collaboration with other departments. Developing and implementing programs and initiatives for internal engagement. Contributing to the development and rollout of the Employee Value Proposition (EVP), ensuring alignment with the company's branding strategy and enhancing employee engagement across all levels.

Crafting engaging blog posts and editorials to support content marketing goals. Developing content for marketing needs (print materials, email campaigns). Creating and implementing a structured content plan aligned with brand messaging. Writing posts for social media marketing (SMM). Monitoring competitor content to ensure a competitive edge.

Implementing landing pages optimized for user engagement and conversion. Creating multilingual content with freelance support. Managing freelance writers and graphic designers and overseeing in-house copywriting efforts. Overseeing content for the company website, Facebook page, and blog. Publishing content on the website through a content management system (CMS). Writing, editing, translating and proofreading content. Coordinating with international affiliates. Managing partner payment processes.

Providing customer support for the company’s services. Engaging with customers through telephone, email, and chat to assist with inquiries related to trade show attendance (visas, tickets, etc.). Facilitating the sale of exhibition stands and space. Overseeing visitor registration processes.

Comprehensive Data Analytics Training. Covered key areas including database management with MySQL and SQL, handling datasets, MS Excel for data manipulation, basic statistics. Data analysis using Python and the Pandas library, exploratory data analysis, data storytelling, and visualization with real datasets. Skilled in dashboarding and reporting using Power BI to create impactful visual reports.