Vince Socco

Regional Executive in charge of country operations -- Taiwan, South Korea, Philippines, Vietnam, Thailand, Malaysia, Singapore, Brunei & Indonesia -- with direct overshight of emerging markets, India & Pakistan. Oversees Distributor operations of Toyota/Lexus in each market including sales & marketing, business management, product development, distribution and supply chain management, retail/dealer development, pricing. Also, assumes executive management role in the overall operations of Regional HQ.

Toyota Motor Asia Pacific is the regional Headquarters overseeing Marketing and Sales in Taiwan, Korea, the Philippines, Vietnam, Thailand, Malaysia, Indonesia, Singapore, India. As Senior Vice President for Marketing, I am responsible for marketing of both Toyota and Lexus brands -- including but not limited to brand management, advertising and communications, training and education, event and direct marketing, franchise development, retail development support and PR.

As Senior Vice President for Lexus Asia, I am responsible for regional marketing of Lexus in North and East Asia. I supervise a dedicated team of 10 Lexus Associates that cooperates and collaborates with our franchise Distributors in Taiwan, South Korea, Singapore, Thailand, Brunei, Malaysia and Indonesia in the development of brand strategy, advertising and communications, retail support, event marketing and customer relationship building. We also have close contact and collaborative work with Lexus organi

Toyota Motor Philippines (TMP) is the current (1988~present) franchised importer, assembler and distributor of Toyota in the Philippines. I worked with TMP since 1988 and my last position held was Senior Vice President. I was responsible for new vehicle sales, after-sales service, parts and customer service. I also assumed key executive functions as part of the Executive Committee and Management Committee of TMP. I had 10 direct reports and about 150 team members in my business unit.

Toyota Motor Corporation -- Manila Representative Office was the liason organization of Toyota in the Philippines. Mainly it was charged with negotiating the establishment of the new Distributor, Toyota Motor Philippines Corporation. As Marketing and General Affairs Manager, I was responsible for office services, government relations, customer services and other bridge operations between the former Distributor and the new one. Liaising with Toyota Head Office in Japan was also a main aspect of my responsibi

I worked with Delta Motor Corporation (DMC) for 5 years and my last position was Marketing Services Officer. I held that post for a year-and-a-half. My first posting was as a Marketing Assistant. DMC was the autorized Importer, Assembler and Distributor of Toyota Vehicles in the Philippines from 1962-1984. In a field dominated by American and European auto firms, DMC took Toyota to a market leadership position. I supervised 20 people in my last post.