YInru Lin

• Analysed industry- and environment-based B2B Fintech market in Mainland China and HK • Offered a comprehensive report by using five strategic analysis tools and various sources • Provided solutions for market entry to address potential challenges of host countries • Identified untapped market in financial services and estimated market share • Understood the Fintech regulatory compliance in China

• Worked with team to develop a digital solution for the food supply chain • Clarified pain points and requirements of stakeholders by using XMind • Listed unsolved problems of existing solutions • Proposed an integrated solution powered by Blockchain

• Coordinated with France-based team to developed China market entry proposal for an AI start-up • Contributed ideas about digital transformation in agriculture • Analysed Chinese strategic environment and market attractiveness of AI industry • Proposed three types of partnership strategies with evaluations • Presented to the jury panel for three times and won Bronze Award

• Researched competitors marketing strategies and released four monthly industry reports • Coordinated with departments to support the preparation of campaigns nationwide • Optimized digital marketing strategy for HK brand CATALOG, reaching out to over 40k followers • Interpreted national transaction activities and delivered post-campaign analysis to managers • Managed CRM/AMS/BOSS systems daily

European Economic System& Financial Market/ Law of the Internal European Market/ Business environment in transition region/ Fintech and blockchain/ Automotive Marketing/ Strategy for Automotive Industry

International Trade/ Strategy Management/ International Business Investigation/ International Business Project/ Research Methods/ International Business Management/ Management of Human Resources/ Marketing/ Accounting and Finance for Business/ Business Reporting Techniques/ E-Business Strategy

Marketing/Market Research/Statistics/ Macroeconomics/Consumer Behavior/Management Information System/ Service Marketing/Linear Algebra/Financial Management/Money and Banking/Advertising Planning and Management/New Product Development and Management