YInru Lin

Bis 2019, Market Research Intern, Xriba

Abschluss: Master of Science, University of Surrey

Berlin, Germany


Market Research
Data Analysis
Digital Marketing
Customer Relationship Management (CRM)
Business Operation System Management
Business strategy
Adobe Photoshop
Microsoft Excel (SQL/ VLOOKUP/ PIVOT)


Professional experience for YInru Lin

  • 4 months, Oct 2018 - Jan 2019

    Market Research Intern


    • Analysed industry- and environment-based B2B Fintech market in Mainland China and HK • Offered a comprehensive report by using five strategic analysis tools and various sources • Provided solutions for market entry to address potential challenges of host countries • Identified untapped market in financial services and estimated market share • Understood the Fintech regulatory compliance in China

  • 1 month, Aug 2018 - Aug 2018

    Tech Visionaries Experience Programme

    Accenture Technology

    • Worked with team to develop a digital solution for the food supply chain • Clarified pain points and requirements of stakeholders by using XMind • Listed unsolved problems of existing solutions • Proposed an integrated solution powered by Blockchain

  • 3 months, Oct 2017 - Dec 2017

    Project Assistant-Chinese Partner

    Toulouse Business School

    • Coordinated with France-based team to developed China market entry proposal for an AI start-up • Contributed ideas about digital transformation in agriculture • Analysed Chinese strategic environment and market attractiveness of AI industry • Proposed three types of partnership strategies with evaluations • Presented to the jury panel for three times and won Bronze Award

  • 5 months, Mar 2017 - Jul 2017

    Marketing Intern

    Swire Resources

    • Researched competitors marketing strategies and released four monthly industry reports • Coordinated with departments to support the preparation of campaigns nationwide • Optimized digital marketing strategy for HK brand CATALOG, reaching out to over 40k followers • Interpreted national transaction activities and delivered post-campaign analysis to managers • Managed CRM/AMS/BOSS systems daily

Educational background for YInru Lin

  • 1 month, Jun 2018 - Jun 2018

    Doing Business in Europe

    European Business School

    European Economic System& Financial Market/ Law of the Internal European Market/ Business environment in transition region/ Fintech and blockchain/ Automotive Marketing/ Strategy for Automotive Industry

  • 1 year and 1 month, Sep 2017 - Sep 2018

    International Business Management

    University of Surrey

    International Trade/ Strategy Management/ International Business Investigation/ International Business Project/ Research Methods/ International Business Management/ Management of Human Resources/ Marketing/ Accounting and Finance for Business/ Business Reporting Techniques/ E-Business Strategy

  • 3 years and 10 months, Sep 2013 - Jun 2017


    Guangdong University of Finance and Economics

    Marketing/Market Research/Statistics/ Macroeconomics/Consumer Behavior/Management Information System/ Service Marketing/Linear Algebra/Financial Management/Money and Banking/Advertising Planning and Management/New Product Development and Management


  • Chinese

    First language

  • English


  • Cantonese




Browse over 21 million XING members