YInru Lin
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von YInru Lin
- 4 months, Oct 2018 - Jan 2019
Market Research Intern
Xriba
• Analysed industry- and environment-based B2B Fintech market in Mainland China and HK • Offered a comprehensive report by using five strategic analysis tools and various sources • Provided solutions for market entry to address potential challenges of host countries • Identified untapped market in financial services and estimated market share • Understood the Fintech regulatory compliance in China
- 1 month, Aug 2018 - Aug 2018
Tech Visionaries Experience Programme
Accenture Technology
• Worked with team to develop a digital solution for the food supply chain • Clarified pain points and requirements of stakeholders by using XMind • Listed unsolved problems of existing solutions • Proposed an integrated solution powered by Blockchain
- 3 months, Oct 2017 - Dec 2017
Project Assistant-Chinese Partner
Toulouse Business School
• Coordinated with France-based team to developed China market entry proposal for an AI start-up • Contributed ideas about digital transformation in agriculture • Analysed Chinese strategic environment and market attractiveness of AI industry • Proposed three types of partnership strategies with evaluations • Presented to the jury panel for three times and won Bronze Award
- 5 months, Mar 2017 - Jul 2017
Marketing Intern
Swire Resources
• Researched competitors marketing strategies and released four monthly industry reports • Coordinated with departments to support the preparation of campaigns nationwide • Optimized digital marketing strategy for HK brand CATALOG, reaching out to over 40k followers • Interpreted national transaction activities and delivered post-campaign analysis to managers • Managed CRM/AMS/BOSS systems daily
Ausbildung von YInru Lin
- 1 month, Jun 2018 - Jun 2018
Doing Business in Europe
European Business School
European Economic System& Financial Market/ Law of the Internal European Market/ Business environment in transition region/ Fintech and blockchain/ Automotive Marketing/ Strategy for Automotive Industry
- 1 year and 1 month, Sep 2017 - Sep 2018
International Business Management
University of Surrey
International Trade/ Strategy Management/ International Business Investigation/ International Business Project/ Research Methods/ International Business Management/ Management of Human Resources/ Marketing/ Accounting and Finance for Business/ Business Reporting Techniques/ E-Business Strategy
- 3 years and 10 months, Sep 2013 - Jun 2017
Marketing
Guangdong University of Finance and Economics
Marketing/Market Research/Statistics/ Macroeconomics/Consumer Behavior/Management Information System/ Service Marketing/Linear Algebra/Financial Management/Money and Banking/Advertising Planning and Management/New Product Development and Management
Sprachen
Chinese
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Cantonese
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