YInru Lin

Bis 2019, Market Research Intern, Xriba

Abschluss: Master of Science, University of Surrey

Berlin, Germany

Skills

Market Research
Data Analysis
Digital Marketing
Customer Relationship Management (CRM)
SPSS
Business Operation System Management
Business strategy
Adobe Photoshop
Microsoft Excel (SQL/ VLOOKUP/ PIVOT)
Solution

Timeline

Professional experience for YInru Lin

  • 4 months, Oct 2018 - Jan 2019

    Market Research Intern

    Xriba

    • Analysed industry- and environment-based B2B Fintech market in Mainland China and HK • Offered a comprehensive report by using five strategic analysis tools and various sources • Provided solutions for market entry to address potential challenges of host countries • Identified untapped market in financial services and estimated market share • Understood the Fintech regulatory compliance in China

  • 1 month, Aug 2018 - Aug 2018

    Tech Visionaries Experience Programme

    Accenture Technology

    • Worked with team to develop a digital solution for the food supply chain • Clarified pain points and requirements of stakeholders by using XMind • Listed unsolved problems of existing solutions • Proposed an integrated solution powered by Blockchain

  • 3 months, Oct 2017 - Dec 2017

    Project Assistant-Chinese Partner

    Toulouse Business School

    • Coordinated with France-based team to developed China market entry proposal for an AI start-up • Contributed ideas about digital transformation in agriculture • Analysed Chinese strategic environment and market attractiveness of AI industry • Proposed three types of partnership strategies with evaluations • Presented to the jury panel for three times and won Bronze Award

  • 5 months, Mar 2017 - Jul 2017

    Marketing Intern

    Swire Resources

    • Researched competitors marketing strategies and released four monthly industry reports • Coordinated with departments to support the preparation of campaigns nationwide • Optimized digital marketing strategy for HK brand CATALOG, reaching out to over 40k followers • Interpreted national transaction activities and delivered post-campaign analysis to managers • Managed CRM/AMS/BOSS systems daily

Educational background for YInru Lin

  • 1 month, Jun 2018 - Jun 2018

    Doing Business in Europe

    European Business School

    European Economic System& Financial Market/ Law of the Internal European Market/ Business environment in transition region/ Fintech and blockchain/ Automotive Marketing/ Strategy for Automotive Industry

  • 1 year and 1 month, Sep 2017 - Sep 2018

    International Business Management

    University of Surrey

    International Trade/ Strategy Management/ International Business Investigation/ International Business Project/ Research Methods/ International Business Management/ Management of Human Resources/ Marketing/ Accounting and Finance for Business/ Business Reporting Techniques/ E-Business Strategy

  • 3 years and 10 months, Sep 2013 - Jun 2017

    Marketing

    Guangdong University of Finance and Economics

    Marketing/Market Research/Statistics/ Macroeconomics/Consumer Behavior/Management Information System/ Service Marketing/Linear Algebra/Financial Management/Money and Banking/Advertising Planning and Management/New Product Development and Management

Languages

  • Chinese

    First language

  • English

    Fluent

  • Cantonese

    -

Interests

Photography
Jogging

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