Segun Oworu

1. Established and managed a new CiviCRM-based CRM to enhance community outreach, facilitate fair recognition and rewards processes, and identify emerging global communities. 2. Administered the CRM, providing training for diverse teams and overseeing a virtual group of proficient CRM users across the organization. 3. Developed and executed data workflows that met Foundation teams' requirements. 4. Implemented a metrics dashboard, automated reports, and evaluation procedures to ensure CRM data quality.

• Executed impactful campaigns encompassing market promotions, workshops, and training programs, which led to achieved heightened brand awareness, optimized channels, and exceeded active sales targets for agrochemical products and seeds. • Strategically devised and implemented go-to-market strategies for diverse seed and agro-chemical brands, and thus resulted in alignment with market trends, customer expectations, and 15% sales growth.

• Led strategic Business Intelligence across 12 West and Central African countries, managing market analysis, CRM data, and portfolio insights for the business. • Provided trend reports and customer insights for strategic and tactical planning, driving effective campaigns and cross-selling opportunities by more than 10% YoY. • Organized impactful market and customer research, and also collaborated with external agencies for surveys, increasing business understanding and growth monitoring.

• Led collection of market and crop data for Nigeria, and was responsible for extraction of report by customers, crop and product segments for Nigeria. • Created key Nigerian customers lists and mapping both at national and district levels. • Led the CRM implementation for Nigeria and maintained the database for the sub-cluster, and supported the marketing team in managing and filling marketing tools for Nigeria.

Specialization in Marketing