
Segun Oworu
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Segun Oworu
- Bis heute 4 Jahre und 6 Monate, seit Jan. 2021
Senior Global Lifecycle Insights Analyst
Wikimedia Foundation
- 7 Monate, Juni 2020 - Dez. 2020
Global Audience Engagement Lifecycle Analyst
Wikimedia Foundation
- 7 Monate, Nov. 2019 - Mai 2020
Community Relationship Management (CRM) Specialist
Wikimedia Foundation
1. Established and managed a new CiviCRM-based CRM to enhance community outreach, facilitate fair recognition and rewards processes, and identify emerging global communities. 2. Administered the CRM, providing training for diverse teams and overseeing a virtual group of proficient CRM users across the organization. 3. Developed and executed data workflows that met Foundation teams' requirements. 4. Implemented a metrics dashboard, automated reports, and evaluation procedures to ensure CRM data quality.
- 7 Monate, Mai 2019 - Nov. 2019
Branding and Campaign Activation Specialist
Bayer CropScience AG
• Executed impactful campaigns encompassing market promotions, workshops, and training programs, which led to achieved heightened brand awareness, optimized channels, and exceeded active sales targets for agrochemical products and seeds. • Strategically devised and implemented go-to-market strategies for diverse seed and agro-chemical brands, and thus resulted in alignment with market trends, customer expectations, and 15% sales growth.
- 2 Jahre und 4 Monate, Jan. 2017 - Apr. 2019
Business Intelligence, Customer Insights, and CRM Specialist
Bayer CropScience AG
• Led strategic Business Intelligence across 12 West and Central African countries, managing market analysis, CRM data, and portfolio insights for the business. • Provided trend reports and customer insights for strategic and tactical planning, driving effective campaigns and cross-selling opportunities by more than 10% YoY. • Organized impactful market and customer research, and also collaborated with external agencies for surveys, increasing business understanding and growth monitoring.
- 3 Monate, Okt. 2016 - Dez. 2016
Market Intelligence Specialist
Bayer CropScience AG
• Led collection of market and crop data for Nigeria, and was responsible for extraction of report by customers, crop and product segments for Nigeria. • Created key Nigerian customers lists and mapping both at national and district levels. • Led the CRM implementation for Nigeria and maintained the database for the sub-cluster, and supported the marketing team in managing and filling marketing tools for Nigeria.
Ausbildung von Segun Oworu
- 1 Jahr und 5 Monate, Feb. 2020 - Juni 2021
Business Administration
Universidad Internacional de Valencia - VIU
Specialization in Marketing
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