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Segun Oworu

Angestellt, Senior Global Lifecycle Insights Analyst, Wikimedia Foundation
Abschluss: Master’s in Business Administration - MBA, Universidad Internacional de Valencia - VIU
Berlin, Deutschland

Fähigkeiten und Kenntnisse

Marketing
Project Management
Business Development
Communication skills
Team work
MS Office
Reliability
Commitment
Flexibility
Analytics
Market Research
Brand management
Brand-Marketing
Online Surveys
Campaign Management
Supplier Relationship Management
Marketing management
Customer Support
Business Analytics
Customer Relationship Management
Brand awareness
Customer orientation
Business Intelligence
Microsoft Dynamics CRM
CRM
Strategic mindset
SEO
Data Analysis
English Language
Globalisation
Management

Werdegang

Berufserfahrung von Segun Oworu

  • Bis heute 4 Jahre und 6 Monate, seit Jan. 2021

    Senior Global Lifecycle Insights Analyst

    Wikimedia Foundation

  • 7 Monate, Juni 2020 - Dez. 2020

    Global Audience Engagement Lifecycle Analyst

    Wikimedia Foundation

  • 7 Monate, Nov. 2019 - Mai 2020

    Community Relationship Management (CRM) Specialist

    Wikimedia Foundation

    1. Established and managed a new CiviCRM-based CRM to enhance community outreach, facilitate fair recognition and rewards processes, and identify emerging global communities. 2. Administered the CRM, providing training for diverse teams and overseeing a virtual group of proficient CRM users across the organization. 3. Developed and executed data workflows that met Foundation teams' requirements. 4. Implemented a metrics dashboard, automated reports, and evaluation procedures to ensure CRM data quality.

  • 7 Monate, Mai 2019 - Nov. 2019

    Branding and Campaign Activation Specialist

    Bayer CropScience AG

    • Executed impactful campaigns encompassing market promotions, workshops, and training programs, which led to achieved heightened brand awareness, optimized channels, and exceeded active sales targets for agrochemical products and seeds. • Strategically devised and implemented go-to-market strategies for diverse seed and agro-chemical brands, and thus resulted in alignment with market trends, customer expectations, and 15% sales growth.

  • 2 Jahre und 4 Monate, Jan. 2017 - Apr. 2019

    Business Intelligence, Customer Insights, and CRM Specialist

    Bayer CropScience AG

    • Led strategic Business Intelligence across 12 West and Central African countries, managing market analysis, CRM data, and portfolio insights for the business. • Provided trend reports and customer insights for strategic and tactical planning, driving effective campaigns and cross-selling opportunities by more than 10% YoY. • Organized impactful market and customer research, and also collaborated with external agencies for surveys, increasing business understanding and growth monitoring.

  • 3 Monate, Okt. 2016 - Dez. 2016

    Market Intelligence Specialist

    Bayer CropScience AG

    • Led collection of market and crop data for Nigeria, and was responsible for extraction of report by customers, crop and product segments for Nigeria. • Created key Nigerian customers lists and mapping both at national and district levels. • Led the CRM implementation for Nigeria and maintained the database for the sub-cluster, and supported the marketing team in managing and filling marketing tools for Nigeria.

Ausbildung von Segun Oworu

  • 1 Jahr und 5 Monate, Feb. 2020 - Juni 2021

    Business Administration

    Universidad Internacional de Valencia - VIU

    Specialization in Marketing

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