Yang Cui

Serving as a strategic business partner to group management and central functions, driving group-wide decision-making through ad-hoc financial analyses, business cases, and strategic forecasts. Spearheading controlling digitalisation and process optimisation across global units by embedding data-driven tools, refining analytical workflows, and standardising core financial processes.

Leading cross-regional market intelligence and innovation projects spanning after-sales strategy in China, macroeconomic market monitoring, and demand & growth forecasting in Mexico. Delivered data-driven strategic frameworks using CRM analytics, customer and stakeholder insights, and market sizing to support revenue growth, prioritisation, and senior management decision-making.

Designed and executed the go-to-market strategy for an AI-based SaaS platform, including market positioning, product roadmap, and launch planning. Built a five-year business and financial model and supported pre-seed fundraising through investor materials and outreach.

Developed after-sales service and new business initiatives through market research, competitor analysis, and partnership sourcing in the EV and hydrogen sectors. Supported the digitisation of the customer service portal and delivered strategic insights directly to founders and C-level executives.

Co-founded a blockchain-based Personal Health Record startup, leading market research, business model validation, and go-to-market strategy development. Built an investor-ready business plan and pitch deck and presented the venture within a three-month development cycle.

Supported client strategy projects by conducting market, financial, and stakeholder analyses and translating complex business challenges into data-driven recommendations. Delivered executive-ready reports and implementation roadmaps within a structured consulting workflow.

Managed customer operations and online communities to enhance user experience, engagement, and retention, while supporting customer conversion and sales growth. Analysed marketing KPIs, executed community campaigns and events, and designed marketing materials to improve conversion efficiency and overall customer lifetime value.