Aleksandra Kawalec

Analyzing company's audience using advanced Excel skills. Also, working closely with Finance team in order to reconcile the cash flow between SAP and internal system.

In charge of the quantitative analysis of the European FMCG markets: analysis of total sales and sales by segments/sub-categories, performances of the main players and brands. Responsible for forecasting future sales trends based on socio-economic factors. Development and management of a portfolio of 300 professionals within key companies in the markets (up to CEO level) to get information and insights.

Key modules included: Cross Cultural Communication, Marketing Management, Marketing Research, International Marketing Strategy, Research Methods, Product and Innovation Management. Dissertation project focused on the impact of celebrity endorsement on British and Polish consumers.

Worked in international groups which allowed to develop multicultural communication skills. Acknowledged the power of personal branding by writing a blog, articles and creating a website about myself.

Subjects studied: Marketing Research for e-Business, Project Management, Accounting in the International Enterprise Management, Virtual Marketing, Financial Aspects of Marketing. Dissertation focused on the influence of various marketing actions on consumer behaviors across international students.