Alex Boudewijns

Responsible for definition and execution of sales and marketing strategies for existing and new innovative markets with the objective to grow sales and profitability. Flat rolled aluminum specialty sheet developed for Architectural, Industrial, Electronics, Transportation and Lithographic markets.

Strategic planning of global productline engine cooling, including product development, technology roadmaps, product positioning, manufacturing footprint.

Operational responsibility for Managing 5 European production facilities. Full P&L responsibility. Long term facility strategy planning, Investment strategy and manufacturing footprint.

Sales responsibility of cooling systems and components for European Automotive OEM's and Tier 1 suppliers. Management of European sales department. Lead and support business development activities.

Sales responsibility of cooling components and systems for key European off Highway and industrial OEM's. Managing large customer accounts. Management of sales department.

Development and implementation of marketing plans for heavy duty market groups.

Integration of European customer Service Groups. Training of sales staff.