Alexa Clark

• Developing unique brand content and communications for a variety of clients to improve presence, generate awareness, and build the foundations of a new business venture. • Supporting in marketing funnel activations and composition of brand strategies and business proposals. • Implementing case specific marketing activations and toolkits and collaborating on user-generated-content, SEO and CRM.

• Utilized excellent communication and writing skills to develop topical and interesting stories and outreach initiatives. • Advised on branding techniques, and other relevant marketing topics, as well as contributing to website content, and communications materials, as well as social media content. • Managed brain-storming sessions and liaised with third-party professionals to gain standing amongst industry peers.

• Managed campaign asset creation for Direct Markets and Distributors, including PR activity, NPD launch support, and Visual Merchandising guides. • Created and established the guideline for New Market openings. • Worked well independently and on a team to solve problems, as well as acting as a point of contact for the Global Markets. • Served as a friendly, hardworking, and punctual employee, maintaining positive office and client relationships.

• Managed competitor brand analyses, capturing net sales, product quantity, and customer distribution within EMEA. • Project lead on NPD 5-Year plan proposal for segment re-stage. • Chief editor on Masterbrand 2019 Product Book, and copy review. • Worked to support the company mission and adhered to protocol at all times. • Provided office employees with continual support x-functionally.

• Developer of Prospective Client Survey, tracking leads-generation and CRM. • Project lead on Sales & Management Guidelines, and Purchase Experience Framework formatting. • Support in budget proposals and Retail Excellence Program rollout in EMEA. • Recorded meeting notes and distributed them to supervisors and employees as directed.