Almir Levic

As a media strategist at Swanson Russell, I work on planning, analyzing, and executing of mass-media marketing communications, including interactive, print, and broadcast media. My responsibilities include developing strategic media plans for high-profile clients such as Geonav (chart plotters), Minn Kota (trolling motors), Humminbird (fish finders), Weatherby (rifles), and Scotts Professional Business Group (horticulture), among others, with individual annual media budgets of up to $2 million.

As a media planner at Swanson Russell, I worked on developing, analyzing, and executing of mass-media marketing communications plans, including interactive, print, and broadcast media. Swanson Russell is a full-service marketing communications agency that offers traditional and digital advertising, media, public relations, collateral, database marketing, online and interactive services.

The Stanley Works, also known as Stanley Tools, is a multinational organization with an annual net sales revenue of more than $1 billion. As a program manager my responsibilities included developing and managing the product targeting strategies and media communications. I also worked on international business development projects, new market product introduction projects and related sales training, new product development (Marketing-Sales-Engineering liaison), as well as competitive tracking.

International business and marketing