Alok Raj

Developing a ‘Management Tool’ that enables Liberty Global to select right partners for deploying complex smart home products in Netherlands, UK and Belgium Market.

Leading marketing strategy, strengthening brand positioning and rolling out new products such as BK Wrap and BK Rice Bowl to drive Burger King stores traffic and growth. Responsible for demand generation, brand management, new product development (NPD) and sales support. Developing communication and executing large scale campaigns across a variety of channel including social media, PR, ground activation and others

Managing a diverse portfolio of brands such as 'Chupa Chups' (Lollipop), 'Happydent' (Chewing Gum) and 'Big Babol' in India and South East Asia markets Accountable for driving consumer demand to maintain market leadership in 'Functional Chewing Gum' and 'Lollipop' category Driving brand value proposition through robust innovation pipeline, pricing strategy, cutting edge creative & PR campaigns, and healthy P&L management

Key Business Modules: Digitization and Innovation, Value Chain Optimization, Circular Economy, Strategic marketing, Corporate finance, Strategic finance, Big data & AI Graduated in September 2020