Andreea Munteanu

Angestellt, Category Brand Manager, Pernod Ricard Guf
Dubai, United Arab Emirates

Fähigkeiten und Kenntnisse

Brand strategy
Brand Communication
Brand management
Digital Marketing
Trade Marketing
Events Management
Consumer marketing
Customer Insight
Customer Relationship Management (CRM)
ECR-Management
Social Media
Media
Customer marketing

Werdegang

Berufserfahrung von Andreea Munteanu

  • Current 8 years and 11 months, since Jul 2017

    Category Brand Manager

    Pernod Ricard Guf

    Responsible for building the Scotch Whisky Portfolio (Chivas, The Glenlivet, Aberlour, Royal Salute) in the Gulf market (UAE, Bahrein, Oman, Qatar) and supporting the delivery of volume and profit targets, managing full marketing programs in liaison with global brand teams.

  • 1 year, Jul 2016 - Jun 2017

    Senior Brand Manager ABSOLUT & White Spirits

    Pernod Ricard Romania

    Responsible for building the Absolut Vodka and Havana Club, Olmeca, Beefeater, Absolut Elyx, G.H. Mumm in Romania and supporting the delivery of volume and profit targets, managing full marketing programs and integrated 360 campaign including social media, events, on & off trade in liaison with the global teams.

  • 2 years and 11 months, Aug 2013 - Jun 2016

    Brand Manager Absolut & White Spirits

    Pernod Ricard Romania

    Responsible for building the Absolut Vodka and Havana Club, Olmeca, Absolut Elyx, in Romania and supporting the delivery of volume and profit targets, managing full marketing programs and integrated 360 campaign including social media, events, on & off trade in liaison with the global teams.

  • 1 year and 3 months, Jun 2012 - Aug 2013

    Junior Brand Manager Grolsch at SAB Miller Romania

    SAB Miller Romania

    Responsible for the development of the Grolsch brand strategy, brand positioning, creative platform and brand budget together with the brand manager.

  • 1 year and 4 months, Mar 2011 - Jun 2012

    Assistant Brand Manager Grolsch & Redd’s at SAB Miller Romania

    SAB Miller Romania

    Responsible for the development of the Grolsch & Redd’s brand plans, brand positioning, activations and brand budget together with the brand manager.

Ausbildung von Andreea Munteanu

  • 6 months, Oct 2017 - Mar 2018

    Financial Accounting, Economics for managers, Business Analytics

    HBX | Harvard Business School

    Financial Accounting, Economics for managers, Business Analytics

  • 2 years and 10 months, Oct 2003 - Jul 2006

    Economics

    "Lucian Blaga" University of Sibiu

    Economics, Marketing, Business Analytics, Business Administration, Finance

Sprachen

  • English

    C1 (Fließend)

  • German

    A1-A2 (Grundkenntnisse)

  • Romanian

    C2 (Verhandlungssicher / Muttersprachlich)

  • French

    B1-B2 (Gute Kenntnisse)

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