Anna Kuprienko
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Anna Kuprienko
- Current 7 years and 5 months, since Jan 2019Sanofi-Aventis Deutschland GmbH
Global Shopper & Trade Marketing Excellence Lead
- 1 year and 1 month, Dec 2017 - Dec 2018
Senior Trade Marketing Manager (CHC BU)
Sanofi
- Trade strategy - Contracted retail management - Shopper activation - Merchandising
- 4 years and 9 months, Apr 2013 - Dec 2017
Trade Marketing Manager (OTC CHC BU)
Sanofi
Strategy - annual go-to-market strategy formulation - annual department budget planning & forecasting Contracted channel - commercial conditions defining - planning, forecasting & analysing Non-contracted channel - trade program management (development, execution & analysis) - toolbox for non-contracted retail (planning, execution & analysis) Key achievements: - half-year acting department head - half-year internship in the region
- 2 years and 9 months, Jul 2010 - Mar 2013
Junior Trade Marketing Manager (OTC CHC BU)
Sanofi
- Devlopment of merchandising guidelines - POSM life-cycle management: planning, budgeting, design, production, delivery and stocks; development of new materials - Development of trade instruments for sales force - Modern Trade Manager support Key achievements: building of POSM management for 9 top brands from scratch
- 2 years and 1 month, Jul 2008 - Jul 2010
Marketing Analyst (Marketing Department)
Expocentre
- Market research - Market review preparation - Competitors analysis - Making conception of exhibitions - Exhibitions promotion - Making newsletters - Direct mail - Organisation of trainings for exhibitors Branches: IT and telecommunication, navigation technologies, photonics, logistics, glass, health service, furniture
Ausbildung von Anna Kuprienko
- 4 years and 10 months, Sep 2003 - Jun 2008
Marketing
Mendeleev University of Chemical Technology of Russia
Sprachen
English
B1-B2 (Gute Kenntnisse)
German
A1-A2 (Grundkenntnisse)
French
A1-A2 (Grundkenntnisse)
Russian
C2 (Verhandlungssicher / Muttersprachlich)
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