Anne Vernanda Riviere

As a Brand & Marketing Intern, I developed and executed strategies to enhance brand visibility through collaborations with key partners and content creation. I supported CSR initiatives, ensured brand consistency across channels, performed competitor analysis, and provided insights to improve brand positioning. I worked closely with cross-functional teams to drive cohesive strategies, optimize campaign performance, and maintain compliance with regulatory standards, ensuring effective brand growth.

I planned and executed successful brand activation events by engaging with relevant communities, achieving high satisfaction rates. I collaborated with the growth marketing team to create digital content across multiple channels, leading to increased views and impressions. I revamped promo visuals, launched effective campaigns, and developed multi-channel strategies. I also collaborated with cross-functional teams to drive marketing success and leveraged trends for impactful social media engagement.

I supervised a major marketing campaign, acting as the HQ representative and collaborating with multiple teams. I managed KOLs, created personalized content for campaigns, and drove significant engagement on Instagram. I planned and executed brand activation campaigns, handled both offline and digital marketing efforts, and conducted market research to stay aligned with relevant trends.

Cumulative GPA: 3.5/4.0 - equivalent to 1.75/5.0 German scoring

Cumulative GPA: 3.73/4.0 - equivalent to 1.4/5.0 German scoring