Arijit Ray

In this role, I am responsible for Global Branding, Digital Marketing, Corporate & Regional Marketing, and Account-based Marketing (ABM). Leading a team of 11 members performing various functions like Account-based Marketing, Social Media Marketing, Website & SEO, Employer Branding, Corporate & Regional Branding, Solution Branding, PR & Media and Marketing Operations

In this role, I’m responsible for Branding & Promotion, Competitor benchmarking, Digital Marketing, Corporate Research & Business Development. It involves strategizing and positioning Marlabs go-to market solutions, branding, enabling demand gen teams to help sales towards successful closures, annual budgeting, event calendar planning, etc.

Role involved managing and executing multi-million dollar applications and BPO Bids within specified timeframe including responding to RFPs, RFIs and Surveys. Multi-Team coordination on a daily basis. SPOC identification for deliverables and final proposal document creation. PMO and SPOC for organization wide sales and solution collateral management and automated proposal creation methodology.