Ashour Merei

Advise SMB and service teams on customer onboarding, enablement structure, and AI-adoption workflows for non-technical staff. Design onboarding playbooks, enablement assets, and training-operations dashboards; document outcomes and adoption metrics. Deliver AI-fluency workshops translating tools (ChatGPT, Claude, automation agents) into practical, day-to-day team workflows.

Owned end-to-end onboarding and enablement for sales agents, team leaders, and support functions across international/EU operations. Ran Training Needs Analysis and closed performance gaps; drove +15% sales productivity for a European- market-focused team. Built and delivered a leadership-development track for newly promoted managers (communication, people management, decision-making). Designed scenario-based workshops (resale / client handling) and Power BI dashboards tracking participation, readiness, and

Built scalable customer/partner and staff onboarding; reduced onboarding time by 50% and improved new hire readiness. Standardized programs to support rapid growth and multi-market expansion (KSA, Oman, Qatar) with consistent execution. Partnered with HR, Operations & Marketing to align rollouts with new processes, SOPs, and service standards; ran vendor certification. Used data to find gaps and track impact; contributed to +20% service-delivery KPI improvement; built and owned the CS knowledge base.

Responsible for managing team of trainers, monitoring and improving project metrics. Also ensuring the effectiveness of training. For trainers, making sure of them being knowledgeable and capable of delivering training sessions throughout daily activities.

Post Graduate Studies Certification from University of Michigan in People and Team Leadership Certificate ID 2QOFWFE2C0VC