Beril Baltaci

• Supported corporate strategy projects by analysing new business opportunities and revenue streams in the e-mobility sector. • Delivered insights on EV charging trends to guide long-term direction. • Aligned cross-functional stakeholders by preparing governance documentation and ensuring transparent communication. • Contribute to internal governance by preparing documentation for leadership and ensuring alignment across functions.

• Coordinated product marketing projects for biometric authentication solutions, producing 8 product briefs, 1 webinar, and 1 white paper. • Improved collaboration by optimizing internal platforms, enhancing resource access for global teams. • Informed product strategy through competitor analysis of top 3 players, presenting findings to all stakeholders. • Represented product marketing at fairs/events to strengthen customer relationships.

• Supported product lifecycle management and portfolio planning for the European dishcare market. • Translated insights from 15+ consumer studies into regional product direction, shaping go to-market strategies. • Compiled and delivered product and market insights to stakeholders, ensuring strategic alignment across teams. • Maintained new variant data in SAP and master databases, safeguarding data quality and project accuracy.

• Owned cooktop portfolio lifecycle and roadmap across 130+ countries. • Optimized 80% of the product portfolio through data-driven strategy and in-depth market analysis. • Coordinated two major launches (200+ variants), aligning product development, marketing, and supply chain stakeholders. • Established a new ideation process, tripling annual innovation idea generation. • Led 5 market studies, translating insights into actionable product requirements.

• Supported portfolio development for coffee, vacuum, and small kitchen appliances. • Contributed to country portfolio strategies and long-term marketing planning. • Conducted benchmarking analysis to identify product improvement and differentiation levers.