Cassie Zhu

is working from home. 🏡

Bis 2021, E-commerce Marketing Assistant, L'Orèal

Skills

Marketing
Data Analysis
Social Media
SEO
Content management
Google Ads
Google Analytics
Adobe Photoshop
Video Editing
Campaign Management
Marketing Campaigns
Project Management

Timeline

Professional experience for Cassie Zhu

  • Current 2 years and 5 months, since Mar 2023

    Digital Marketing Assistant

    Within175

    -Build digital strategy targeting at Chinese expats in UK to expand customer base, build brand awareness and generate leads. -Monitoring Google Analytics to identify areas for improvement and make data-driven recommendations for enhancing digital performance. -Conducting keyword research and managing SEO of the company website. -Producing editorials for various digital media channels such as Facebook, Instagram, YouTube, LinkedIn and RED, ensuring alignment with brand image.

  • 10 months, Nov 2020 - Aug 2021

    E-commerce Marketing Assistant

    L'Orèal

    -Conducted regular analysis of e-commerce KPIs to identify opportunities for improvement in customer journey and drive sales growth -Successfully managed planning and implementation of marketing campaigns, ensuring seamless execution and timely delivery -Monitored competitor activities to benchmark e-commerce performance and identify opportunities to improve online customer experience -Collaborated with media agencies to conduct SEO A/B test, leading to a 20% higher response and conversion rate

Educational background for Cassie Zhu

  • 1 year and 3 months, Sep 2021 - Nov 2022

    Business with Marketing

    University of Warwick

Languages

  • English

    Fluent

  • German

    Basic

  • Chinese

    First language

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