Cassie Zhu
Skills
Timeline
Professional experience for Cassie Zhu
- Current 2 years and 5 months, since Mar 2023
Digital Marketing Assistant
Within175
-Build digital strategy targeting at Chinese expats in UK to expand customer base, build brand awareness and generate leads. -Monitoring Google Analytics to identify areas for improvement and make data-driven recommendations for enhancing digital performance. -Conducting keyword research and managing SEO of the company website. -Producing editorials for various digital media channels such as Facebook, Instagram, YouTube, LinkedIn and RED, ensuring alignment with brand image.
- 10 months, Nov 2020 - Aug 2021
E-commerce Marketing Assistant
L'Orèal
-Conducted regular analysis of e-commerce KPIs to identify opportunities for improvement in customer journey and drive sales growth -Successfully managed planning and implementation of marketing campaigns, ensuring seamless execution and timely delivery -Monitored competitor activities to benchmark e-commerce performance and identify opportunities to improve online customer experience -Collaborated with media agencies to conduct SEO A/B test, leading to a 20% higher response and conversion rate
Educational background for Cassie Zhu
- 1 year and 3 months, Sep 2021 - Nov 2022
Business with Marketing
University of Warwick
Languages
English
Fluent
German
Basic
Chinese
First language
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