
Cassie Zhu
Skills
Timeline
Professional experience for Cassie Zhu
- Current 2 years and 5 months, since Mar 2023
Digital Marketing Assistant
Within175
-Build digital strategy targeting at Chinese expats in UK to expand customer base, build brand awareness and generate leads. -Monitoring Google Analytics to identify areas for improvement and make data-driven recommendations for enhancing digital performance. -Conducting keyword research and managing SEO of the company website. -Producing editorials for various digital media channels such as Facebook, Instagram, YouTube, LinkedIn and RED, ensuring alignment with brand image.
- 10 months, Nov 2020 - Aug 2021
E-commerce Marketing Assistant
L'Orèal
-Conducted regular analysis of e-commerce KPIs to identify opportunities for improvement in customer journey and drive sales growth -Successfully managed planning and implementation of marketing campaigns, ensuring seamless execution and timely delivery -Monitored competitor activities to benchmark e-commerce performance and identify opportunities to improve online customer experience -Collaborated with media agencies to conduct SEO A/B test, leading to a 20% higher response and conversion rate
Educational background for Cassie Zhu
- 1 year and 3 months, Sep 2021 - Nov 2022
Business with Marketing
University of Warwick
Languages
English
Fluent
German
Basic
Chinese
First language
XING – The jobs network
Over 1 million jobs
Find just the right job for you on XING.
Job offers just for you
Get found by employers and over 20,000 recruiters.
22 million members
Connect with new people and gather inspiration to boost your working life.
Free membership
Basic membership is free, but the opportunities are priceless.