Catrin Ohlsen

Development and implementation of strategies for acquiring national and international advertising clients (native, display, video, transactions) Management of cross-functional teams and coordination of innovative marketing products to drive revenue growth across the entire funnel Revenue responsibility and contract management, successfully achieving seven-figure revenue targets (Key Accounts: Kleines Kraftwerk, VRK, Allianz, Kia, Anker, Jackery, Bluetti)

Developing and consulting of international key accounts such as media & PR agencies, clients & sales representatives in their marketing activities for the German market Revenue responsibility, implementation and achievement of individual qualitative and strategic goals (revenue targets & goals & objectives) Establishing and expanding new markets, agencies and clients

Publisher support for the Burda News brands Fit For Fun, Playboy, TV Spielfilm, TV Today & cinema Analyses of sales and market development, potential advertisers, competitors and revenue-relevant online data such as traffic, eTKP, etc. Traffic and revenue sales forecasting & planning Revenue/sales responsibility Monthly reports and quarterly meetings Potential analyses of display, video & native with product management and editorial staff / content team Conception of individual integration s

Development and consulting of media and PR agencies such as the Aegis Group with Carat and Vizeum, as well as Universal McCann and PHD (OMD Group) and their clients in planning and implementation of online and mobile campaigns (display, video and native) Responsible for revenue, implementation and achievement of individual qualitative and strategic goals (sales targets, frequency of appointments, etc.) Establishing and expanding existing agency relationships and new client business

Consulting media agencies (pilot, plan.net, OMD / GFMO, etc.) and their clients such as Procter & Gamble, Otto, etc. in planning and implementation of online display campaigns Potential analysis of target agencies to increase turnover

- Advising and consulting clients in their online strategies, especially in the travel segment - Implementing, managing, and optimizing search engine marketing and affiliate campaigns within a set budget and traffic goals (both response and brand)

Organized and coordinated greeting cards sale for XMas

- Responsible for business development and account management for partnerships, white labels (MSN, etc.), affiliate programs (Tradedoubler, etc.), and SEM (Google, YSM, etc.) - Managing the budget spent for traffic acquisition deals, search engine marketing campaigns, white label deals, affiliate programs - Forecasting budget and traffic goals - Analyzing traffic sources and implementing new traffic strategies

- Responsible for business development and cooperation management - Acquisition of new traffic bought deals and managing existing deals - Responsible for increasing traffic bought on Kelkoo (White Labels, SEM, and other deals) - Managing the bids and budget for search engine marketing and monitoring campaigns incl. tracking - Developing, managing, optimizing, and monitoring white label deals like on Yahoo! Shopping, MSN Shopping, Quoka Shopping, etc. - Controlling and managing the Kelkoo Affiliation Program

- Managing content at Kelkoo together with the product team - Researching and analysing the market and its competitors - Coordinating advertisement management on Kelkoo - Creating newsletter - Conducting online user research