Cedric Demonthy

Scope: Global (turnover: 2.2B EUR) Field: Project management & Group Communication Result: Implemented a standard group-wide project management methodology & incl. training Implemented a new Group Graphical Communication Guideline Improved digital presence using SEM through SEO and SEA

Scope: Benelux & Germany (turnover: 550M EUR) Field: Project management & Communication As a member of the Senior Leadership Team defined a harmonized Stage Gate Process, R&R and a prioritization tool in order to associate needed resources and ensure on-time delivery of NBD, Industrial and Organizational projects Result: Recommended a shortlist of 20 strategic projects with associated project management structure. Streamlined all Customer Marketing and Public Relations communications

Scope: Europe (turnover: 1.1B EUR) Field: New Business Development & Marketing As a member of the European Leadership Team, this newly created function needed to manage a 40 people strong team to streamline and optimize NBD & Marketing activities across Europe. Result: Increased New Business Development Net Sales by 15% reaching 115M EUR. Built a new pilot plant for industrial up-scaling. Established a Strategic Marketing Plan for lime usage in the Construction sector

Scope: Belgium, Netherlands and Luxembourg (turnover: 150M EUR) Field: New Business Development & Marketing Grow the New Business Development sales in a mature lime market with a focus on Steel (Iron ore agglomeration, steelmaking and auxiliary uses), Civil Engineering (Asphalt), Construction (Mortar) and Environment (Flue Gas Treatment and Waste water treatment) Result: Increased New Business Development Net Sales from 2 to 7.5% of total turnover

Scope: North & South America Field: Area & Key Account Management Grow the business of 1.5M EUR through local importers / distributors through renegotiating contracts and adapting the pricing strategy; by reviewing the marketing strategy in order to increase sales in DIY stores in Argentina and Ecuador as well as by penetrating new markets such as Peru Result: Increased sales by 40% vs. previous year and reached FY budget in 9 months

Scope: USA/ Canada Field: General Management Build a profitable business for synthetic mouldings in a traditional wood-driven market by setting up a sales office and hiring sales & customer service people. Engaged third party providers regarding distribution, marketing, accounting and legal topics Result: Built in 3 years time a 1M EUR business, adapted the marketing mix to local habits and created the largest stocking distribution network of synthetic mouldings

Scope: USA Field: New Business Development In charge to increase NMC’s market penetration in the US. The approach was to build an importer/distribution network by working with existing and finding new customers across the US Result: Set up new distributors Wrote and defended to the Board a business plan to set up a local sales and distribution office

NMC wanted to increase its market penetration in the US, the world’s largest moulding market. I analyzed local competitors, sales channels, pricing strategies and consumer habits to understand the reasons for these shortcomings and needs for turnaround. I also worked with existing distributors to review and adapt NMC’s sales approach to local habits Result: Increased sales by aligning pricing strategy and sales channels approach. Reduced SKU’s to better reflect needed local product portfolio

RTL‘s Group Treasury Department was looking for a software to have an instant view of all financial situations. The software needed to facilitate the decision process regarding the cash flow and its underlying requirements for financial products. Result: After several workshops and presentations to the Group Treasury Department a software was selected and finally implemented

Spanish immersion course