Christian Schulz

Managing an internationally growing e-commerce's markting department

Online marketing strategy for fast-growing multi-channel company

Responsible for a fast-growing e-commerce company's marketing department with + 20 employees within a seasonal industry. Charged with: Marketing Strategy Sales forecasting Processes and reporting People management CRM: service , retention Online marketing: SEA , SEO, affiliates, email , display / retargeting Offline: leaflets, cooperations PR: social, classic TV: controlling Controlling: business intelligence and reporting UI: re-launch online-shop, feature development

Operations include: Responsible for production, customer service, new product development and retention marketing in a fast-growing e-commerce company. Recruiting, developing and leading teams in charge of: Production: supplier handling, procurement, inventory management, production time, managing excessive peak-time capacities Service: call, email and customer inquiries handling Customer-retention: email & mail campaigns Product development: supplier relations, customer feedback analysis, prototype

Intern / Bachelor Student Developing a local strategy-adaption of corporate strategic planning focusing on local context including market conditions, legal, culture and corporate culture. Macro- and micro market analysis, identification of 7 segments and analysis thereof. Delivering a final recommendation to local senior management.

Assistance of Senior Managing Consultant in Corporate Change Management in globally active international work groups with +10 members. Developing a concept of monthly internal career events with corporate management meeting interns and visiting students. Winning support, organizing and promoting 3 events with +50 participants.

Founding and leading a 50+ international member student association with responsibility for a €20,000 annual budget. Organized 5 events with corporate clients and subsequently integrated them into the regular curriculum to promote application based learning scenarios within the University. Results Integration of an IBM-led strategy workshop into the curriculum Guest lectures by DHL, Friesland Foods, John Mansville, TNTExpress

Market&Industry analysis for SMEs in the Netherlands

Co-Founder & Owner of Grammophonia Berlin: Customer Relations, Marketing&Communication

Investment Analysis Microeconomics

Strategic Management Global Marketing Strategies Strategic Market Creation Risk and Crisis Management

Strategy and Leadership

International Marketing, International Finance & Accounting, Entrepreneurship, Intercultural Management, International Organizational Behaviour

Accounting & international Finances, international Economics