Daria Morozova

- Designed end-to-end financial workflows: turning fragmented data into actionable insights for SME users. - Cut KYC process time 60% by redesigning the business-registration flow, eliminating the product's biggest drop-off point. - Designed core mobile experiences: invoice scanning, reconciliation, and in-app chat, bringing accounting workflows out of the desktop and into daily. - Built a comprehensive Design Library from the ground up, shortening feature time-to-market by 20% through reusable UI patterns.

- Designed an enterprise LMS for managing and consuming training content, shipped to MVP: redesigned the courses section and improved component readability for both learners and admins. - Replaced the linear course builder with a canvas-based editor: content creators could now sketch course structures visually, speeding up authoring and reducing repetitive manual setup. - Built the product's full brand identity, design system, and launch website, establishing the visual foundation for go-to-market.

- Designed cross-platform products from 0 to 1 for early-stage startups. - Solo product designer on Mentessa, a mentorship and learning SaaS: redesigned global navigation and core flows to reduce friction for content discovery. - Contributed to 5+ client products with a design lead, conducting research, building flows, and shipping designs into development. - Led research on multiple projects: conducting 20+ user interviews and usability tests that shaped product decisions and design direction.

Boosted operational efficiency for internal data teams by launching 3 products and resolving critical bottlenecks through 1 5+ usability test cycles.

Iteratively improved mobile journeys for a high-traffic B2C app, enhancing user retention through heatmap and behavioral data analysis.