Deepika Panth

To build a Data first, consumer centric approach for the organization. Develop Data Intelligence (Data strategy), Business and Consumer Insights for all PRI brands Build different analytical models, create clear KPIs roadmap for each touchpoint and plan marketing activation against each along with cross functional teams. Create a robust SML Strategy using tools like Radarly and Talkwalker. Manage tools like SFMC, Digital Marketing Cockpit, Matrix, etc for data accuracy, CRM and executing Customer Journeys

Planning and implementing go-to-market strategy for successful B2B and B2C marketing programs Managing campaigns across print, broadcast and online platforms. Coordinating execution of all modes of marketing communications/promotions like Print, Outdoor, On Air and Digital. Utilizing category and consumer insights to identify growth opportunities and drive innovation in marketing initiatives. Generating enquiry (Web, Mobile, Print, Call centre) and monitoring process of loop closing for sales conversion

Leading Global projects to enhance customer experience and generate leads at different stages of Customer Journey through Onsite and Offsite targeting.  Leading Customer Journey projects using advanced tools like Marketing Cloud, Data Management Platforms (DMP), Artificial Intelligence based targeting and Programmatic.  Designing always-on strategy for different products and amplification of on-ground events. Creating strategy to the reach the right audience through new technologies in Digital Marketing.

Leading 360 degree media strategy, planning and execution to maintain the #1 position. Promoting and managing the e-commerce website for sales of MB Merchandise and collections. Designing Social, Search, GDN and programmatic strategy for the brand. Content creation in the form of Videos, Articles, innovative creative ads with TV channels, Media Houses, publishers. Forecasting, tracking competition and planning counter plans for the same. Amplification of events on digital/social.

Traditional media planning for Unilever and Kimberly Clark brands.  Managing the 360° media business for the client that includes TV, Print & BTL activation through various functions of planning, buying, integration (Film integration & Print tie-ups), etc.  Developing annual plans for maximizing optimization of spends and launch of new products.  Conceptualization and implementing brand’s media campaigns.

 Conducting Brand Lift Insights and Crossmedia studies for clients. Gather new project requirements, planning and successful implementation of projects  In-depth data analysis to identify KPI’s for brand metrics, attributes and draw valuable insights.  Preparing reports for clients from sectors such as FMCG, Telecom, Automobiles, etc

Traditional Tools Handled: SML tools like Synthesio, Meltwater Buzz, Simplify 360, etc.  In-depth analysis of data to identify trends for key metrics, sentiment analysis and valuable insights.  Preparing monthly reports for automobile companies, TV channels and FMCG.  Analysing tools to identify the best option catering to the project requirements.  Designing queries for data collection from Facebook, Twitter, Blogs, Forums,etc. Initiated trackers for quality improvement along with QC of reports