Dipl.-Ing. Diego Parra

As an international Consultant, supporting local companies in Mexico and Colombia creating new Business Units representing manufacturers from the Test & Measurement market. Selection of the providers, portfolio and leading contract negotiations. As Co-founder, started Operations for SmartTest in Colombia distributing Viavi’s portfolio, along with Inno and Oscilloquartz. During the first year, SmartTest moved from Authorized Distributor to Elite Partner by Viavi, as a recognition for exceeding the quota.

From Oct 2017 onwards, relocated to Madrid to strengthen the strategic direction of Telefonica. Re-engaged with Global CTO participating on a large tender coming to the short list. Support to Sales in Latin America in ongoing deployments and negotiations with America Movil and Telefonica accelerating revenue recognition in multi-million projects. From April 2016 to October 2017 Responsible for the worldwide Service portfolio. Achievements: quota exceeded in the Service Portfolio (115%)

April 2014 - March 2016. Service Assurance Div. Main focus on expanding the business addressing strategic Key Accounts: America Movil, Telefonica. Achievements: multi-million Dollar Contract signed with Telcel. June 2008 - March 2014: T&M Div. responsible for Latin America. Supported the opening activities of the subsidiary in Mexico. Achievements: during FY11 exceeded the quota by more than 110% and participated on Winner’s Circle. In FY12 and FY13 exceeded quota for Brazil market.

Development and achievement of sales plans and strategies for the Mexican and regional market. Achievements: positioning JDSU into Telmex as one of the strategic partners on a regional basis. Market growth of 25% in FY06 and 28% in FY07. Increasing revenues in the Services Area by more than 20% (per annum) over a 3 year period.

Regional Sales Manager en Wandel & Goltermann Andina Ltda. en Bogota / Colombia (92-99) Sales Engineer Wandel & Goltermann en Zug, Suiza relocated to Guatemala (88-92)