Dietrich Göller

Development of the branded business of the flagship brand Persil in Europe (brand strategy; long term global brand innovation development; lead of technical product development in cross-functional project teams; country-coordination for launch implementation & financial budgeting; cross-country portfolio review; close relations to stake holders)

Steering and Re-Setup of the Region AsiaPacific (implement standard reporting set-up; lead & develop local marketing directors; implement global initiatives; India: rework distribution set-up, support of divestment phase; Korea: brand launch Persil, brand development of Insecticides, development of local team)

Grow the Laundry&HomeCare Business in Turkey (deliver monthly top- and bottom-line targets together with sales director and general manager; steer brand portfolio of 9 brands and the local marketing team; daily sales and supply chain collaboration; promotion development and ex-post analysis; set-up of activity plans with P&L per brand and per client; PR-activities; talent recruitment; media buying)

Brand Business Development in the CEE/RUS/TR Region for Specialities (Silan/Vernel and Perwoll/Fewa) Dishwashing (Pril/Pur and Somat and Pemolux) Value-for-Money Detergents (Rex and Deni and Merix) (Responsibilities were regional volume and P&L growth for respective brands; development regional brand activity plans, innovations and portfolios; close steering of advertising agencies; market research; monitor local executions; set-up and implement internal junior seminars)

Support the Business Development of Laundry&HomeCare Division in United Kingdom (spot business opportunities; calculate business potentials and align internal business case for respective brand launches; support in the set-up of all functions of a business unit)

Learning product management on the Job (execution of global brand innovations in Austria; sales coordination and support; day-2-day agency collaboration;

International Marketing, Internationales Handelsrecht