Emmanuel Benichou

Director France Define strategy, Manage business development, lobbying, for France and Belgium Set the operating strategy and commercial budget, define domestic target markets, product delivery, customer service. Build and maintain collaborative relationships with key officials. Specific Highlights: • Build very good relations with gaming authority and key officials (Lobbying) • Positioned the company to market France • Grow legitimacy of the company and position it at the top best practice company

Led strategic growth, developed a 3-year business plan with strategic goals and objectives, market and industry analyses, and a detailed operating budget. Define strategy, Manage business development, evaluate Risk Assessment, manage budget Specific Highlights: • Launched the company into 3 countries, France, Belgium, Netherlands • Adapt product to the markets • Registered money players up to 300%, RMP from affiliation stream up 180% • Build the Brand

Led strategic growth, define strategic plan, Manage business development, risk assessment, control budget Specific Highlights: • Positioned the company to market France • Organize poker events • Registered money players up to 220%, RMP from affiliation stream up 200% • Revenue double up among the period

Led strategic growth, define strategic plan, Manage business development, risk assessment, brand buiding, Specific Highlights: • First poker TV advertising campaign in France • Organize sponsorship plans • Coordinate agencies • Source and implement new products & services, Bingo, emailing tool

Define and deploy Internet strategy, Led the international coordination, implement new business capabilities. Specific Highlights: • International coordination (8 countries) • Deploy the International strategy • Define KPI

Define and deploy Internet strategy, member of the headquarter think tank. Led all Internet communications. Change management, manage internal reengineering for communication systems between the company and the dealer’s network. Specific Highlights: • Best Internet communication campaign for the Fiat Stilo in 2003 • #1 manufacturer selling car online • Deploy internet International strategy (OBS: Online Buying Service)

Competitive Intelligence, Lobbying, crisis management

Marketing, Management de la qualité et de l'environnement