Eva Carlitz

Marketing Manager Germany, Netherlands, Belgium, Luxemburg Switzerland | Mercury Marine As Marketing Manager for Central Europe at Mercury Marine, I led the regional marketing strategy and execution across Germany, the Netherlands, Belgium, Luxemburg, and Switzerland — driving brand visibility, dealer engagement, and customer activation. Key achievements & responsibilities: Revived and scaled the Mercury Experience Days into a high-impact multi-channel event series with 3 editions and over 5,000 boat slo

FOCUS: DIGITAL MARKETING, NPD & BRAND FOUNDATION/CAMPAIGN DEVELOPMENT DIGITAL: Website (Shopify): content (copywriting, e. g education, product presentation, blog posts) | creative assets (photographer brief) Email (Klaviyo): translation and adaption of UK emails to DE situations | set up processes including flows and lists aiming for an omni-channel strategy Social: agency brief | calendar | influencer/talents collabs/affiliate marketing | brand collabs on competitions | FB ads (translation DE) Digital

STRATEGIC: marketing-budget/plan | competitors/market analysis | market research | cooperation with importers/distributors | monitoring | result analysis | reporting | responsibility for crm system data RETAIL: organisation of tastings/events | creation of displays | co-branding activities | on-pack creation | shelf analysis | selection and communication with promotion agencies GASTRONOMY/ON-PREMISE: creation of pos | event organisation | organisation (trade) fairs | product launches | organi

STRATEGIC: strategic plan | marketing-budget/plan | competitors/market analysis | market research | result analysis | food concept development | promotion organisation | implementation of new crm system | implementation of new hotel software | development of financing plan | negotiation with finance institutes DISTRIBUTION: negotiation with travel agencies | cooperation and communication with booking platforms | negotiation with companies | cooperations with tourist offices PR: communication with press