Fernando Link

I manage a highly qualified team, including PhD students and professionals from high level universities. I'm responsible for managing and executing all consulting projects: 1 Geomarketing Services: Consultant services in expansion or other location strategies. 2 Statistical Models: Analytical models for increasing sales or customer retention. Econometric and predictive models, cluster analysis. 3 Information: Geodemographic information including sociodemographic, business location and Big Data.

As a freelance consultant I have developed projects in the area of strategic planning, marketing and market research.

Worked in the Marketing Intelligence, Market Survey and Marketing Information Systems area. Implemented the Marketing Intelligence area successfully. Prepared, planned and used market survey tools for the potential new stores and determining potential revenues, guaranteeing greater accuracy of estimated results. Carried out about 50 surveys, that resulted in opening 6 stores. Prepared market analyses and reports to support decision-making. Carried out market segmentations and identified opportunities.

Managed accounts of large companies such as UNILEVER, AB-INBEV, COLGATE PALMOLIVE, NESTLÉ. Analyzed marketing researches, focusing on Quantitative Category Management. Prepared management reports, contemplating product and services performance (global and by region / client and marketing channels).