Frank Hauerken

Integrating and leading a business across 6 countries with Net Sales >160 Mio Euro and a team of 160. Market Leadership reached in Germany after restructuring of organization and substantial strategic redirection. Rebuild & training of Key Account Management and Sales Force. Implementation of Sales Force Effectiveness Programs. Negotiation of several new Key Account Partnerships, build of seperate Online Channel Management. Member of EMEA Leadership Team.

Leading business of >400 Mio Euro and team of 350. Integration of DACH Organization, implementation of a Business Team Organization. Build of Digital Marketing. Relaunch of Voltaren and most successful launch in OTC in 10 years with Voltaren "forte". Acceleration to the fastest growing large OTC business, Market Leadership Germany. Leading a Global Workstream in Reorganization in cooperation with McKinsey, integrating Novartis OTC in Joint Venture with GSK

Managing the market leading Contact Lens business of 170 Mio Euro and leading a team of 200. Turnaround of the business by upgrading Leadership and Sales Organization, development and launch of first professional subscription system, start of professional online (esp. amazon) business, reaching market leadership in online channel. Negotiation of several long term Key Account contracts, significant profit improvement based on benchmarking study, reaching number 1 in customer perceived quality study.

Leading a 200 Mio Euro and a team of 20 through disruptive phase of German Hard-Discounters entering the Swiss market. Significant share growth through proactive ("Swissness") differentiation and selective pricing strategy, revitalization of KNORR, relaunch of CHIRAT including communications, reorganization of supply chain through closure of Swiss factory. Turnaround of OSWALD (leader in at-the-door foods selling) through relaunch of brand and portfolio.

Unilever´s largest brand "Knorr", > 400 Mio Euro, leading a marketing department of two Marketing Managers and 20 BM and cross-functional Business Team. Center of Excellence Europe for KNORR, developing int. communication (Unilever Effectiveness Award), global design. Developing new products and turning Knorr into Unilever´s #1 growth engine. Publishing Germany´s best-selling cook-book.

Leading Bestfoods largest Strategic Business Unit with Sales of >200 Mio Euro and a team of four. Development and launch of several new products and innovative Trade Marketing initiatives. Development of successful advertising campaigns, significant margin gains though value analytics. Proceeding Unilever´s acquisition of Bestfoods, major role in integration of the businesses, relocation of team to Hamburg and restaffing of Marketing.

Leading Homann´s core business shortly after the acqusition by Unilever. Bringing Marketing up to Unilever standards, relaunch of the branded portfolio, development of innovative "Frische Creationen" brand including seasonal product concepts, leading to significant sales and share growth. Organizing Homann booth and presentation at international ANUGA fair.

Marketing, Industriebetriebslehre, Psychologie