Franka Askani

Angestellt, Portfolio Brand Leader DACH: Chocolate & Ice Cream, Mars Deutschland
Studentin, Master of International Business in Business Administration, Shanghai Jiao Tong University
München, Germany

Fähigkeiten und Kenntnisse

Projektmanagement
Analytics
Project Planning
Project management office
Marketing
Management
Category Management
Business administration
Data Analysis
English Language
Mandarin Chinese
Project Management
Sales & Marketing
Stakeholder Management

Werdegang

Berufserfahrung von Franka Askani

  • Current 1 year and 8 months, since Oct 2024

    Portfolio Brand Leader DACH: Chocolate & Ice Cream

    Mars Deutschland

    DACH Portfolio Ownership: Holistic responsibility for Ice Cream, Bars (Twix, Balisto), and Fruity Confectionery (Skittles, Sugus). P&L & KPI Management: Independent ownership of brand KPIs, targets, P&L, and revenue management. Strategic Planning: Leading full-funnel communication, media/PR strategy, and portfolio pipeline planning. Leadership: Managing cross-functional teams and developing interns/working students.

  • Current 5 years and 8 months, since Oct 2020

    Field Sales Development Representative - Führungsnachwuchskraft

    Mars Deutschland

    Führungsnachwuchskraft: Field Sales Representative - Bereich Convenience, Special Format im Gebiet München

  • 5 months, May 2024 - Sep 2024

    Portfolio Brand Leader Germany: Chocolate & Ice Cream

    Mars Deutschland

    Portfolio Ownership: Holistic responsibility for Ice Cream & Bars (e.g., TWIX, BALISTO). KPI & P&L Management: Full ownership of brand KPIs, targets, P&L, and revenue management. Strategic Planning: Leading full-funnel communication, media/PR strategy, and portfolio pipeline planning. Leadership: Managing cross-functional teams and developing interns/working students.

  • 1 year and 7 months, Nov 2022 - May 2024

    Activity Management Leader

    Mars Deutschland

    Strategic Leadership: Led monthly decision forums for Brand Portfolio, Shopper Marketing, and Revenue Management. ​Project Delivery: Managed end-to-end strategic initiatives in Portfolio Renovation and Value Leadership. ​Stakeholder Management: Key liaison between European and local teams across Supply Chain and Marketing. ​Process Optimization: Drove S&OP+ improvements in lead time planning and risk tracking. ​Issue Resolution: Led troubleshooting and operational escalations.

  • 1 year and 7 months, May 2021 - Nov 2022

    Category Development Analyst

    Mars Deutschland

  • 4 months, Sep 2019 - Dec 2019

    Project Management Intern - Global HR Digitalization

    Beiersdorf AG
  • 7 months, Jul 2017 - Jan 2018

    Chamber Manager Assistant

    German Chamber of Commerce in China - Beijing

Ausbildung von Franka Askani

  • 5 years, Sep 2013 - Aug 2018

    International Business Management East Asia - China

    Hochschule Ludwigshafen am Rhein

  • Master of International Business in Business Administration

    Shanghai Jiao Tong University

Sprachen

  • Chinese

    B1-B2 (Gute Kenntnisse)

  • English

    C1 (Fließend)

  • German

    C1 (Fließend)

  • French

    A1-A2 (Grundkenntnisse)

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