Gina Rasool

Freelance project validating entry into a particular market. This involved both qualitative and quantitative research as well as my recommendations for market entry.

Responsible for North American and European marketing activities. Achievements include: * Created an online platform to consolidate campaign information for sales reps and management * Together with the team; created successful campaigns to win new clients, and increase client loyalty This position required the ability to devise creative customer-focused solutions, build relationships across the organization, as well as the ability to work to tight deadlines.

* Analyzed product and business performance * Provided intelligence on client retention * Developed pricing and packaging * Gathered and analyzed market and competitive intelligence * Developed marketing communications and created sales tools * Developed client campaigns to broaden the usage of the company’s services within key client accounts * Key contributor to the development of the company’s intranet

* Support of key accounts through client specific email marketing campaigns - list creation and messaging * Coordination and delivery of monthly online updates * Created and produced brochures together with a printer and a design agency

Checked and verified large currency exchange transactions to eliminate any possibility of discrepancies and preventing monetary losses for the company and its customers.