Henriette Julie Cataldo

Full P&L responsibility for the 3M Homecare business in the UK & Ireland. Development of new business and brand strategy to drive growth in retail. Manage global NPD projects. Delivered significant growth through new product and business development. Responsible for all aspects of the marketing mix across business area and targeted to deliver operating income. Management and development of a small team.

Responsible for the Sally Hansen business, the largest brand in the Lornamead UK portfolio. Developed business strategy and plans and delivered significant growth in base business and new categories in skincare and cosmetics. Established brand as the leading nail care brand in UK with strong holds in related categories. Full responsibility for entire marketing mix, including developing and executing digital strategy. Managed and developed direct reports.

Responsible for skincare and make-up product ranges.

Responsible for the Olay, Revlon and Gucci brands including marketing planning, brand & product management, demand planning, market analysis, trade marketing planning with sales and customers. Effectively drove new launches including seasonal make up ranges, Olay Total Effects and Gucci Envy.

B2B sales role consulting corporate clients on image and promotional strategies and merchandise. Included procurement: supplier selection, terms negotiation, supply chain coordination.